UK Enterprise Awards 2025

Covent Garden Fruit Co. is the preferred supplier for picking, packing, and delivering the very best produce to London-based offices and homes. Everyday life in the vibrant city of London does not often leave time for households to visit supermarkets, queue in long lines, or browse endless aisles of products. Based in New Covent Garden Market, the company dedicates five days a week to providing high quality fruit, vegetables, and sundry items to its clientele, empowering them to make better nutritional choices with increased accessibility to quality products. Pete Davis took over Covent Garden Fruit Co. in 2021, purchased from a former co-worker struggling to juggle the small company alongside his current company set up. Following the COVID-19 pandemic and subsequent redundancies, Pete began operations at Covent Garden Fruit Co. with just himself and a driver. Catering to offices based in and around Central London, the pair started by continuing the company’s offerings of fruit boxes and dairy to a blend of offices and homes. In its first month of operation, Covent Garden Fruit Co.’s turnover exceeded £22,000, with home deliveries making up 10% of its sales. Now, Covent Garden Fruit Co. continues to offer a range of fresh produce to office and home settings but has also branched out to provide catering to offices, a university, and a variety of local B2B units, propelling the company to current turnover of £100,000 per month. Today, Covent Garden Fruit Co. offers an array of products to its clientele, including office fruit boxes; fruit and vegetable boxes for at home; gifts and hampers; a Pick Your Own Fruit and Vegetables service; traditional British bakery goods; dairy, eggs, bread, jam, and spreads; nuts, dried fruit, cereal, and snacks; drinks, tea, and coffee; and cooking and baking ingredients. At its core, Covent Garden Fruit Co. stands for quality and accessibility. All fruit and vegetables are proudly picked and packed before beginning deliveries from Covent Garden Market each morning, carefully selected by an expert buyer. Pete also informed us that no products are held in the company’s refrigerators for more than 36 hours before they reach the customer, further ensuring optimal freshness for each customer it serves. He personally guarantees each item leaving his warehouse, with immediate replacements available to those not up to customer standards. This guarantee extends beyond Covent Garden Fruit Co.’s product acquisition, to its commitment to customer service. From promoting efficiency across its operations to providing clients with a sole point of communication for seamless services, every element of Covent Garden Fruit Co.’s structure and operations has been meticulously designed to ensure optimal customer health and happiness – an approach that has established the company as a trusted partner for domestic and commercial clients alike. “We do not see ourselves in the sales industry; more of fulfilling the customers’ needs – finding out what they are and delivering upon them,” Pete explained. “This gives us a unique look into everything we do to ensure the customers’ satisfaction. All calls and emails are answered by me, which allows me to serve as the hub of communication for the company. We do not pass customers around the office, so they do not have to explain their needs two or three times to get what they want. We cannot fight the big companies within our industry, so we focus on what we can do that they cannot.” Looking ahead, Pete shared with us that the company has recently launched Covent Garden Buffet Co., a hospitality branch offering customers a comprehensive service combining their fresh produce with hospitality services – delivered and invoiced by one company, at one time. Alongside this, the company is also developing a fruit basket website with nationwide availability, at a much more competitive price point than other entities on the market. Driven by a desire for continuous innovation and improvement, always operating with its clients’ interests in mind, Covent Garden Fruit Co. has received rightful recognition as the Best Handpicked Fruit and Vegetable Delivery Service 2025. Contact: Pete Davis Company: Covent Garden Fruit Co. Web Address: www.coventgardenfruit.co.uk The importance of eating your five-a-day to maintain a healthy diet has been a familiar concept since childhood, often repeated past the point of necessity. Though for many adults across the UK, achieving their five-a-day can be a rather challenging feat. In fact, according to the latest National Nutrition Survey, less than one in five adults meet the five-a-day recommendation, eating an average of 3.3 to 3.7 portions per day. Covent Garden Fruit Co. is a rising company seeking to make better nutrition simple, accessible, and effortless for clients across domestic and commercial settings. We spoke with Owner Pete Davis to find out more, below. Best Handpicked Fruit & Vegetable Delivery Service 2025 May25141

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