SME News UK Enterprise Awards 2025/ 68 Most Innovative Baby Products Brand 2025 Our babies deserve the very best, and as do those who care for them. Parenthood comprises a number of challenges, from scheduling to feeding to even sleeping. So, why not make the journey easier for new parents, wherever we can? Inoby is a rising brand dedicated to making parenting simpler, smarter, and more convenient. We heard more from Sam Chan below, Founder and Director of Inoby, as the business is named in the UK Enterprise Awards 2025. Based in Berkshire, Inoby was founded by Sam and Joh following the birth of their daughter, Phoebe. As first time parents, the pair were immediately overwhelmed with worries about feeding, heating milk, maintaining her temperature, and many more. Turning worry into wonder, Inoby was born – made to design and offer high quality baby products that support parents through everyday challenges. This is especially relevant for the feeding and weaning stages, where many parents are navigating the transition from breastfeeding to bottle feeding, or introducing solids to their little ones for the first time. With this in mind, Inoby’s flagship products include its bestselling portable bottle warmer, which heats milk to the perfect temperature on the go, or its thoughtfully designed weaning sets that make mealtimes easier and more enjoyable – for parents and their babies alike. “We’re passionate about making products that offer real-life solutions, so families can focus on what matters most – time with their little ones.” “We strive to make parenting feel less overwhelming and more empowering,” Sam told us. “Our goal is to create products that genuinely support families in their daily routines – whether they’re at home, out and about, or on a new stage of their parenting journey.” Inoby achieves this mission by remaining deeply tuned in to the needs of modern parents and constantly evolving alongside them. The brand does not follow trends, instead opting to gather authentic feedback, observe daily parenting challenges, and use those insights to design products that solve genuine problems. This enables Inoby to position itself as a trusted partner to its customers, renowned for providing solutions that directly address their emerging problems. For example, the company’s bestselling portable bottle warmer was not just created to be convenient; it was developed with a deep understanding of what parents actually need when they are out in the world with their baby: safe, easy, and consistent warming and cleaning, minus the stress. This is exactly why the product is designed with a unique, detachable heating plate for easy cleaning that is simply unrivalled by its competitors, along with market leading battery life and heating time. This principle of customer-focused innovation guides every product that Inoby develops. “Our customers are modern, busy parents who value functionality, safety, and style.” To maintain its market leading position, Inoby is agile and customer-focused when responding to challenges, whether that’s supply chain disruptions, evolving safety standards, or shifting customer expectations. By staying flexible, transparent, and committed to improvement, Inoby transforms every setback it faces into an opportunity to learn, refine, and grow stronger. As Sam aptly articulated, “Ultimately, our edge comes from being parent-led, solution-driven, and relentlessly focused on quality and care – traits that resonate with our customers and keep them coming back to Inoby.” Internally, Inoby keeps its team small and focused, a strategy that enables it to stay agile, deeply connected to its customers, and handson with every aspect of the business. When it comes to maintaining and growing the brand, Inoby prioritises working with individuals who are resourceful, self-motivated, and genuinely aligned with its mission to make parenting simpler and more empowering. Rather than rapid scaling, Inoby intends to grow thoughtfully, with a team that shares the same quality-driven passion for the cause. As for future growth, Inoby has ambitious plans ahead. While some details remain under wraps for the time being, Sam did inform us that 2025 will see the launch of new additions to Inoby’s bottle warmer category, inspired by real feedback from the parent community. With the aim of making parenting easier and more convenient, each new product is being developed with the same core values Inoby has become renowned for: simplicity, practicality, and quality you can trust. “As we move into 2025, we’re looking forward to connecting with more families, expanding our reach across the UK and beyond, and continuing to build a brand that grows alongside the families we serve,” Sam shared, “Our long-term vision is to grow at a steady pace, introducing products that solve real problems, rather than chasing trends. We want Inoby to be a go-to brand for parents who appreciate smart, well-made essentials that fit seamlessly into their everyday lives.” Contact: Sam Chan Company: INOBY LTD Email: [email protected] Web Address: https://inoby.co.uk Apr25283
RkJQdWJsaXNoZXIy NTY1MjM3