Based in both London and Riyadh, Saudi Arabia, add is the go-to event planning partner for those in search of an end-to-end service that encompasses all of their unique needs. With this innovative approach to boot, add has delivered close to 1,000 events around the globe since opening its doors, collaborating with more than 300 service partners across four continents to turn these ideas into innovative, purposeful solutions that seamlessly communicate the intended messages. All of this starts with the integrated, 360-degree service that is delivered as standard by the team here across every event. From the scheduling to creating bespoke content, managing ticketing and registration, handling crowd control, sorting out the sound and lighting, and even overseeing the logistics, add truly covers all the bases to deliver an event that is certain to exceed expectations at every turn. This not only applies to the client themselves, but also to the event attendees. Every step that add takes as a part of its comprehensive approach to event management also aligns seamlessly with its core values of commitment, innovation, excellence, and development. Rigorous adherence to these values sees them serve as a framework for success for the company, ensuring every client is treated with the utmost respect and that the event they are provided is one for the ages. Over the past few years, just some of the projects add has delivered include Riyadh Governorate and Residents’ Ceremony in Honor of the Custodian of the Two Holy Mosques (2015), Riyadh International Book Fair (2019), the Future Carbon hybrid event (2021), the Urban Future Now: Mobility Summit (2021), the GCC-UK Trade Summit (2021) and COP16 Riyadh (2024). As this diverse range shows, add is more than capable of offering a range of events spanning a multitude of themes and requirements. The common thread uniting its entire portfolio is that each event is seamlessly executed and delivers an enjoyable experience. One of the main ways add continues to deliver exceptional events all over the world is through its unique ability to evolve alongside the ever-changing events market. For example, when COVID-19 sent the world into lockdown, this was undoubtedly one of the industries hit the hardest. It bounced back by introducing everything from online events to social distancing measures and add was able to effectively navigate and integrate these processes without ever sacrificing on quality. “We believe in the power of embracing change, learning from it and growing with it. We face challenges with agile decision making, teamwork, collaboration and most importantly, a client-first mindset.” The pandemic is not the only driving force behind recent industrywide changes however, as the demand for sustainable, tech-driven events is something that has been on the rise now for years. As for how this translates into add’s work specifically, Abdulrahman told us: “We consider sustainable material in every step, from catering services to giveaways, printing, and booth solutions.” In the UK, where AR and VR solutions are popular, add also incorporates these into its events. Since it is partly based here in the UK, which has long been a hub for innovation in the events space, add is able to leverage the diverse audiences and strong industry networks of the region to pursue a number of partnership opportunities and new, exciting creative solutions. Whether it is in the UK or Saudi Arabia, add is all about context, delivering tailored events that are culturally relevant but internationally celebrated for their quality. Equally as impressive as add’s event delivery is its international team, who act and work as a family unit regardless of where in the world they are based. Training may be a big part of the company’s culture, but one thing that it cannot train its staff to be is positive and collaborative. This is why it seeks individuals who naturally possess these traits, as well as a passion for personal and professional growth. Looking ahead to the future of add, the rest of 2025 is set to be equally impressive for the company, with its focus for this period being on both cross-border collaborations as well expanding its sustainable and immersion-based event formats. Through these initiatives, add Enterprise is continuing to raise the bar in the field of events and make a real difference in people’s lives, making it a fitting recipient of this award. Contact: Abdulrahman Alolayan Company: add Enterprise Web Address: https://www.addenterprise.com/ The management and organisation of live events are not easy tasks. They both require boundless creativity, careful planning, and meticulous execution. By crafting experiences – not just events – add Enterprise hits all of these markers and then some, delivering its full-service approach to everything from government entities to large organisations. On the back of add being recognised with this award, we had the pleasure of catching up Abdulrahman Alolayan to learn more about its services. Most Innovative Event Management Company 2025 – London AIS-Apr25179
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