UK Enterprise Awards 2025

Enigma RM delivers hotel revenue management and distribution services tailored to the specific needs of businesses from all over the world, making personalised recommendations sourced from a combination of cutting-edge technology and deep industry expertise. These unique insights, which have the potential to see boutique hotels and smaller chains achieve their revenue goals in rapid time, are already used by a number of diverse hotels all over the world, demonstrating their effectiveness on a global scale. Enigma RM delivers three core services – outsourced revenue management, hotel distribution, and hotel technology – in addition to a series of ad-hoc services like revenue audits and training. “We strive to achieve only the best results for our clients and are always looking for better ways to do things. Our 3 core values are efficiency, expertise & excellence, and these are reflected in each of the 3 pillars in our logo. We embrace these core values every day and they are crucial to our long-term success.” Given the nature of its operation, a big part of how Enigma RM stays one step ahead of the curve is nurturing an acute awareness when it comes to the newest technologies. Most recently, this has been explored through AI, which has quickly risen through the mainstream and made its presence felt in the global technology landscape. By both investing in these technologies and celebrating the adaptability it has become renowned for, the company is continuing to develop and add maximum value through its hotel revenue management services. A great example of the work that Enigma RM is doing can be seen through the cloud-based hotel revenue management app it recently developed and launched, with this creation using state-of-the-art API technology to seamlessly integrate with various existing property management systems. Nicholas himself explained: “The app is an affordable and cost-effective solution for hotels looking to automate and streamline some of their revenue management processes.” This technology is more desirable now than ever, especially in the UK, where the wider hotel industry is facing several significant challenges as a result of the rising employer NIC costs and the increasing property business rates from the start of this tax year. Discussing what these difficulties mean for those in the space, Nicholas said: “Hotel investors and operators need to consider their productivity and investment strategies to minimise the impact of these cost pressures going forwards.” Despite these challenges, the UK is still a hotspot for those seeking to invest in hotels. As for the reasons behind this, Nicholas told us: “According to a recent article by Cushman & Wakefield, UK hotel investment hit a five-year high of £6.6 billion in 2024, driven by large portfolio sales and high-value deals in London and Edinburgh. Room supply is expected to grow by 3.2% in the next 12 months, with international and domestic hotel nights projected to grow by 7.8% and 0.6% respectively over the next five years.” Those who choose to go down the path of hotel investment in the UK can potentially boost these figures even further with Enigma RM, which is currently seeking to build partnerships with a number of hotel technology and consulting providers alongside a push to secure more clients both in the UK and abroad. “Enigma RM has endless possibilities,” said Nicholas in closing, “and I am excited for what the future holds.” We certainly share this sentiment and are proud to celebrate the tremendous accomplishments of this outsourced revenue management and hotel distribution services provider thus far with both of these awards and a place in this programme. Contact: Nicholas Willison Company: Enigma RM Ltd Web Address: https://www.enigma-rm.com/ Based in the centre of London and serving clients from all over the world, Enigma RM Ltd is a highly promising start-up delivering a range of bespoke revenue management services for use across independent hotels, small chains, and franchised properties alike. Driven by the wealth of experience possessed by Nicholas Willison, who serves as both founder and managing director of the company, Enigma RM leverages the latest technology to grow revenue and maximise profitability. We were able to catch up with Nicholas on the back of this win, and he told us more about the business. Best Hotel Revenue Management Services 2025 – London & Award for Excellence in Bespoke Services 2025 Mar25191 Enigma RM Ltd

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