UK Enterprise Awards 2026/ 30 Headquartered in Malmö, which is the third-largest city in Sweden, after Stockholm and Gothenburg, Swedencare’s presence in the UK comes from an extensive distribution network that consists of subsidiaries in nine countries, as well as an international network of retailers. Its products, including the aforementioned ProDen PlaqueOff® line, are available to purchase on Swedencare’s UK website, through Amazon UK, or via selected pet retailers. The international presence that Swedencare today boasts can be attributed to its ever-evolving portfolio of products, which includes nutritional supplements, treats and functional pet foods, and veterinary and wellness products, all in addition to dental care. All of these lines are designed to improve health and wellbeing, particularly for dogs, cats, and horses. Again, the highlight of this line-up is the ProDen PlaqueOff series, which is a patented line of dental care products made from a natural seaweed. The Veterinary Oral Health Council (VOHC) has even accepted this range as helping to tackle plaque and tartar in pets. This line is so important in Swedencare’s history as it is the foundation of the company’s esteemed reputation, and the starting point of a journey that has seen the business evolve into a complete pet wellness provider with a truly one-of-a-kind story. The tale of Swedencare actually begins in the 1970s, when Swedish dentist Dr Sune Wikner discovered that a patient of his, who previously suffered with chronic tartar formation, suddenly had much better oral health. After some digging, Dr Wikner realised that the diet of this patient, which included the regular consumption of a certain type of seaweed (Ascophyllum nodosum), was the thing keeping his tartar at bay. This knowledge would remain tucked away in the back of Dr Wikner’s mind, until a chance encounter alongside colleagueto-be Roland Fastberg in 1999. The pair met a dog whose teeth appeared to have been positively impacted by a pet food containing the very same seaweed Dr Wikner had identified as improving his patient’s teeth two decades ago. On the back of this discovery, the duo established Swedencare the following year, ringing in the millennium with a company that, alongside veterinarians and dentists, conducted a number of pilot studies in pets and humans alike. With the launch of the ProDen PlaqueOff family of products shortly after, Swedencare was quickly positioning itself as a strong brand with a huge market presence, all in a fragmented pet health and wellbeing market. ProDen PlaqueOff’s standing in the world of pet dental hygiene has long been reflected through the great feedback it receives from customers and veterinarians alike. For instance, of the more than 32,000 global reviews the company’s 60g pot of ProDen Plaque Off has on Amazon, 57% of them are five stars, giving it an average score of 4.2/5. It is also the website’s best seller in the ‘dog oral care supplies’ category, with more than 20,000 purchases to its name in the last month alone. Stellar feedback also comes from veterinary professionals, including Dr Jason Haley of ablepaws.co.uk, who wrote on the site: “As a veterinary When introducing something new into a pet’s routine, the first thing owners often think about is how it will benefit their pet, followed closely by price. Recognising this, Swedencare, a global company focused on developing, manufacturing, and selling premium products that improve the health and wellbeing of pets, offers its signature range of products, including the flagship ProDen PlaqueOff®. For more on this line and Swedencare itself, we caught up with Rebecca Fall, its operations manager. Best Premium Companion Animal Health Company 2026
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