UK Enterprise Awards 2026/ 32 Best Family-Run Foodservice Wholesaler 2026 Based in the heart of the Cotswolds, which has recently solidified itself as the home of British farming, Four Seasons Fruiterers’ story is one rooted in family, community, and a love for fresh and honest food. The company has grown from a small, family-run venture into one of the most trusted and decorated wholesalers serving the foodservice industry. Below, we explore Four Seasons Fruiterers in detail, following its recognition here in our UK Enterprise Awards 2026. “Supplying high-end fruits, vegetables, and specialty ingredients.” As a family-run, chef-led foodservice wholesaler, Four Seasons Fruiterers proudly serves the cafés, pubs, restaurants, hotels, nurseries, care homes, and farm shops in and around Cricklade with a wide range of quality ingredients. Built on the cornerstones of great value, great produce, and great service, the family behind Four Seasons Fruiterers spent many years running Italian restaurants across Oxfordshire before they brought this brand to life, with these kitchens teaching the team what a thriving food business looks like. The foundation of success, they discovered, is quality ingredients, reliable supply, and trusted relationships. This knowledge forms the basis of what Four Seasons Fruiterers stands for, and underpins its approach to serving the community with only the finest food. Ambassadors including chefs Marco Pierre White and Michael Caines MBE have championed the business as a result, adding an air of distinction to its work. Every morning, deliveries of fresh, handpicked produce, dairy, and baked goods arrive at Four Seasons Fruiterers from British farms. Then, twice a week, shipments from Milan and the famous Rungis Market in Paris add touches of flavour from mainland Europe, diversifying the company’s selection. These items, which span everything from fruits and vegetables to pantry staples and chilled/frozen items, are all sourced with the utmost care and attention to detail, with Four Seasons Fruiterers renowned for its quality. Whilst its top-notch food is an immense source of pride for the family behind the company, what makes them the most proud is the relationships they have built with their customers over the years, with many becoming friends, partners, and even an extension of the family. The team love helping these businesses to grow, adapt, and succeed, well aware that whenever local trade thrives, so do local communities. In fact, the commitment Four Seasons Fruiterers has to these local communities does not stop with its work, as seen through its prominent involvement in Hospitality Action’s South West Polo Day at Beaufort Polo Club. Acting as the lead sponsor for this major fundraising event, the company raised a staggering ~£58,000 to support hospitality professionals facing hardship. Franco Ventriglia, the managing director of Four Seasons Fruiterers, said it was a pleasure to be able to support such an event. Emphasising his enjoyment at working with top industry chefs and the importance of the cause to the UK’s wider hospitality industry, Franco’s values-driven, community-minded leadership is on display across this cause, as well as in the collaborations the business engages with through its educational partnerships, especially New College. Here, Franco explained, it is all about helping its students to get the best possible start in what is an increasingly challenging career market. The knowledge the family have translates to success for these students, but it is also a defining aspect of the wider Four Seasons Fruiterers brand. For example, the team also run a helpful blog alongside their delivery service, with this sharing the latest news and views for their customers and audience to engage with and enjoy. They also provide a seasonal calendar, which acts as a comprehensive guide to which fruits and vegetables are in season at particular times throughout the year, ensuring people get the best produce. “With the experience of four generations, we are specialists in sourcing the very best from the local area and beyond.” However, perhaps the most impressive thing about Franco and the team has been their success in implementing a seamless system for ordering all of these products, using their website. This broad but curated range of products can be accessed using a laptop, desktop, tablet, or smartphone, making it super accessible, even for those with limited technology experience. Excitingly, things are about to get even easier for the customers of Four Seasons Fruiterers, as the company plans to overhaul its website and its online store over the next 18 months or so, as well as introducing an iOS app and a Google Play app into the equation. With these developments on the horizon, the team here are looking ahead to a long and hot UK summer, a time when fruits like cherries and gooseberries and vegetables like cavolo nero and samphire are at their best. The company is also shining a light on ice cream manufacturers during this period, including Dolcetti Ice Cream, which is gelato with Italian soul and made just down the road in Four Seasons Fruiterers’ local Cotswolds. Ultimately, pubs, restaurants, caterers, farm shops, coffee shops, and other locations where food is served would be nothing without the foodservice wholesalers behind them, and Four Seasons Fruiterers is distinguished simply by being the best of its kind – when it comes to quality, service, accessibility, and more. Customers from local pubs to massive brands like Hilton trust the company for everything they need to deliver great meals as a result. To view the full range of produce and products that Four Seasons Fruiterers offers, visit the company we are delighted to recognise as the Best Family-Run Foodservice Wholesaler 2026 here in this programme at the website link listed below. “I use Four Seasons for my fruit and veg, why, because they’re the best. Over the years, I’ve used many suppliers, but in the end they always let me down. They find the simplest of produce, difficult to deliver well. Franco and Four Seasons is rare.” – Marco Pierre White Contact: Kirsty Telling Company: Four Seasons Fruiterers Web Address: https://www.fsfruit.co.uk/
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