SME News UK Finance Awards 2023/ 24 2023 Best Emerging Whisky Investment Managers – UK London-based World of Whisky Group was established early in 2023 with one primary objective in mind, to provide a service that is bespoke and a product that is a tangible piece of luxury that serves to only increase in value over time. The company is comprised of collectors and experts in the field of cask sales, with its team leveraging their combined knowledge with the wealth of contacts they possess in the areas of buying, selling, tasting, collecting, and investing in the world of whisky, passing this knowledge on to their satisfied clients. On hand to advise every step of the way is the company’s Senior Portfolio Managers, whose advice can help customers assemble the ultimate collection of premium and desirable casks. A fresh face in the realm of specialised cask whisky brokers, World of Whisky Group offers clients the unique opportunity to immerse themselves in the global whisky market, with the ability to purchase whisky casks for investment purposes directly from award winning distilleries and wholesale suppliers, or if they wish can bottle/ sell the product under their own brand. It is the ultimate mission of the team to marry masters of this craft with real connoisseurs, partnering with some of the world’s most acclaimed distilleries and suppliers to offer private clients the chance to purchase casks that are both new and aged rare at ultra wholesale rates. Distinguishing the business from the competition and underpinning its method is a commitment to providing bespoke solutions and refuting a onesize-fits-all approach to managing customer wants and needs. This is achieved in a number of ways, chief among these being partnering with only handselected, award-winning distilleries across both Ireland and Scotland that more than fulfil the company’s requirements for what makes an exceptional partner. Scottish and Irish whisk(e) y casks particularly are the company’s speciality, with both of these serving as fantastic and indemand investments. Moreover, all purchases are supported with a welcome pack comprising of a short brochure detailing what a client can expect following a purchase, a welcome letter from the directors, an owner’s certificate, a change of ownership document, a warehouse certificate, plus photos of their cask at the HMRC bonded warehouse. Whenever a new or premium matured cask is bought, it is either already stored in a HMRC facility or is held at the distillery, and with a fiveyear insurance plan, investors can rest easy about the status of the goods. For the whole period that the whisky is kept in the cask, no duty or tax has to be paid, and if a customer does decide they want to sell, no capital gains tax is charged when sold while in bond, due to the product being classed as a wasting chattel and thus not liable under UK law. It is for these reasons that there are very few downsides to investing in casks of whisky. With the industry having experienced growth every year more than three decades, statistics note that a return on investment of approximately 8-14% per annum is achieved on average, although according to the BC20 index an average return of 14.95% was made last year. Influencing the team’s proficiency in the market is their proven track record and upheld status as true, consummate professionals, taking the uppermost care in providing clients with the maximum amount of information, educating them in such areas as navigating the market with confidence, this in addition to executing tremendous tasting events and even providing distillery tours. Clients with a platinum membership will also receive a whisky tasting gift box, exclusive access to whisky tasting events, a free top-of-the-range virtual reality headset, free visits to the company’s distillery, access to a quarterly whisky investment magazine, as well as the opportunity to attend revolutionary virtual whisky tasting events. Looking ahead to what 2024 will entail, World of Whisky Group plans to host two tasting events per quarter, as well as a distillery visit that is sure to amaze all who attend. More excitingly, this year is set to host the release of World of Whisky’s first two whisky bottles, with the team currently liaising with a number of bars, hotels, and other high-end establishments for the purposes of establishing mutually beneficial partnerships. Whatever the future holds for the business, it is sure to continue to serve as the ultimate choice for those looking to kick-start or continue their whisky investment journey, having established itself as a worthy winner of this award through a wealth of knowledge and commitment to client satisfaction. With its dedicated attitude and its exceptional service it is clear how World of Whisky Group has swiftly propelled itself to the forefront of the industry. Bestowed with the title of Best Emerging Whisky Investment Managers in the UK, World of Whisky Group guarantees an award-winning touch to everything it does. Contact: Neville Swann Company: World of Whisky Group Web Address: https://www.worldofwhisky.co.uk/
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