UK Finance Awards 2024 / 8 Equity Release Specialists of the Year 2024 - North West Based in Wirral, Smart Independent Financial Advice is a financial planning firm that specialises in providing clients with independent financial advice. Here, we speak to Director and Independent Financial Adviser Richard Jones to find out more about the company, its mission, and its work. Based in Wirral, Merseyside, Smart Independent Financial Advice provide financial and estate planning advice that’s tailored to your needs. Whether it’s planning for retirement, managing investments, or equity release, they can consider all available options so you can make a fully informed decision on what is right for you. Their goal is to make your financial journey as smooth and stress-free as possible, helping you achieve your goals with confidence. They are also able to review your Will and inheritance tax position and suggest ways to reduce or eliminate this avoidable tax, ensuring your hard-earned assets are protected and passed on efficiently to your loved ones. Richard explains, “We believe everyone should have access to first class independent financial advice and estate planning advice that does not cost the earth. Everyone is unique, with different needs and goals, so we tailor our advice to what you want to achieve”. At Smart Independent Financial Advice, they are proud to offer straightforward advice without any hidden agendas—just honest guidance to help you make the most of your money and build a secure future for yourself and your family. We believe this company's ethos in delivering advice embodies exactly what The UK Finance Awards aim to promote: sound, approachable, and honest advice that puts customers at the heart of every decision. For the second consecutive year, Smart Independent Financial Advice has received recognition, and this year have been recognised in the category of equity release advice, so we are pleased to Award them with, Equity Release Specialists of the Year 2024, North West England at the UK Finance Awards 2023. This prestigious accolade highlights their ongoing dedication to excellence and their commitment to delivering trusted, client-focused equity release advice in the region. They understand that releasing equity from a home is a significant decision that should never be rushed. To ensure clients feel fully informed and comfortable, the firm conducts at least two meetings with each client, allowing ample time to review their advice, consider their options, and ask any questions. They will discuss all available options with their customers before proceeding with equity release. They offer truly whole of market advice, so they can search the entire market to make sure their customer always receives the right solution. This thoughtful, client-first ethos truly sets Smart Independent Financial Advice apart in the industry. Smart Independent Financial Advice is a member of the Equity Release Council, a voluntary body that aims to ensure that its members act with professionalism, integrity, transparency and with expected service levels. Smart Equity Release does not require clients to pay an upfront advice fee. Instead, any advice fee is paid upon completion of the application and the customer has received their funds in their nominated bank account. They understand that releasing equity is a significant decision that should never be rushed. To understand the quality of Smart Independent Financial Advice services, one must simply take a look at Richard’s reviews on VouchedFor, (www.vouchedfor.co.uk), which is home to the Uks most trusted advisers, where he has an impressive five-star rating. For example, one satisfied customer shares, “So pleased I came across his office in. West Kirby. There aren’t many independent financial advisers around and to have somewhere to go whenever I want is something I like. Richard has his door open for enquires and can pop in unannounced on Fridays.” Smart Independent Financial Advice Ltd is an Appointed Representative of New Leaf Distribution Ltd, who are authorised and regulated by the Financial Conduct Authority. Number 460421. Head Office: 165-167 High Street, Rayleigh, Essex, SS67QA. Co registration Number 5520001. Smart Independent Financial Advice Ltd has FCA Number 967978. Our services relate to certain investments whose prices are dependent on fluctuations in the financial markets beyond our control. Investments and the income from them may go down as well as up and you may get back less than the amount invested. Past performance cannot be used as a reliable prediction of future performance. Your home is at risk if you fail to keep up payments on your mortgage or any other loans secured against it. Equity release may involve a lifetime mortgage which is secured against your property or a home reversion plan which requires the sale of property for a discounted price. To understand the features and risks, ask for a personalised illustration. You only continue to own your own home with a lifetime mortgage. Equity release may impact the size of your estate and it could affect your entitlement to current and future means-tested benefits. Will writing is not regulated by the Financial Conduct Authority. Contact: Richard Jones Telephone: 0151 673 1780 Company: Smart Independent Financial Advice Ltd Web Address: WWW.SMART-IFA. CO.UK
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