UK Finance Awards 2025/ 18 Best CFO Services Provider 2025 It is a common misconception that CFOs and finance directors are only needed by large corporate companies, but this is simply not the case; a seasoned financial expert is an invaluable asset to any business navigating growth or transformation. Despite this, the role is typically viewed as a costly position unattainable for many smaller entities across the country, particularly startups, SMEs, and even charities. LRO Financial Consultancy is a leading consultancy provider currently offering fractional CFO services for businesses experiencing any period of change. We took a closer look at LRO Financial Consultancy below, following its recent recognition in the UK Finance Awards 2025. Based in Worcester, LRO Financial Consultancy is an emerging CFO services provider delivering support to owners, boards, and businesses through growth and transformational change. The consultancy provides solutions that allow clients the opportunity to access exceptional support from a seasoned financial and commercial professional, delivered in complete alignment with their personal scheduling requirements. LRO Financial Consultancy was founded by Jon Sturgess, an experienced financial professional, Chief Financial Officer, Finance Director, and Board Member. Before establishing the consultancy, Jon built 15 years of experience across a number of sectors, including manufacturing, construction, technology, automotive, and academy schools. This has shaped Jon into a hands-on individual, capable of managing small to large teams while supporting wider growth, development, and responsibilities within HR, Marketing, and Sales divisions. Jon entered the financial services sector in 2015 and has spent the last decade dedicated to reshaping its processes. He founded LRO Financial Consultancy in 2025, with the aim of providing startups, SMEs, charities, and any other businesses undergoing transformational change, with a finance leader who is loyal, reliable, and organised – or LRO. Through the consultancy, Jon intends to provide these three base qualities to his clients whilst delivering standout solutions that directly meet their specific business needs. When engaging with clients, Jon prides himself on acting as an extension of the client’s team, deeply embedding himself in the business’s financial operations to seamlessly integrate all solutions into the organisation. He leverages his extensive network and expertise to provide all clients with the very best services and industry introductions, continually adjusting his approach to align with each client’s unique perspective and goals. At his core, Jon aspires for LRO Financial Consultancy to maintain total transparency and integrity in every client interaction. Each board has its own internal challenges, and working relationships can significantly impact processes and results, but Jon steers LRO Financial Consultancy to navigate the complexities with honesty, balance, and an understanding that the needs of the company are always the top priority. At present, the consultancy is working alongside a tech startup that is currently prerevenue but expected to generate income in 2026. In this case, the most significant challenge has been finding the best route to market – which has involved several fast-moving pivots and lead the client to require ad hoc support at key times above the normal service. Throughout the process, however, LRO Financial Consultancy has remained dedicated to analysing all potential opportunities and moving the dial to identify the very best outcome for the client. Looking to the future, Jon’s vision for LRO Financial Consultancy is centred on expansion. He currently operates the consultancy alone but is now hoping to recruit a number of likeminded professionals similarly dedicated to delivering the best value for clients. With this expansion, Jon intends for LRO Financial Consultancy to branch out from exclusively offering CFO services and move into its role as a Fractional Finance Function. In alignment with this vision, LRO Financial Consultancy is also launching an entirely new Fractional service in 2026. While information regarding this service is currently under wraps, it has been confirmed to leverage from Jon’s experience within the Wealth Management sector and will be an exciting addition to the consultancy’s suite of offerings. What’s more, the near-to-medium future may see the consultancy building on to this expansion, with the consideration of adding HR and IT services to its wheelhouse. In just six months, LRO Financial Consultancy has made significant waves across the financial sector. The consultancy has played an instrumental role in equipping and empowering startups, SMEs, and charitable organisations with the knowledge, tools, and expertise required to thrive in a competitive landscape, allowing them more time to focus on the daily operations of their business. For its invaluable industry expertise, unwavering commitment to client satisfaction, and unrivalled fractional capabilities, LRO Financial Consultancy has been rightfully named the Best CFO Services Provider 2025. Contact: Jon Sturgess Company: LRO Financial Consultancy Web Address: www.thisislro.co.uk
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