Welsh Enterprise Awards 2018

6 SME NEWS / Welsh Enterprise Awards 2018 , An independent coffee house brand, Bradleys Coffee is proud of its Welsh heritage and is committed to supporting the local community. Having recently recognised the firm in our prestigious Welsh Enterprise Awards 2018, we felt it was high-time we invited Simon Bradley to share an insight into Bradleys Coffee and how it works to welcome every guest with open arms. Independent Coffee Brand of the Year 2018 Bradleys Coffee an independent, family-run business concentrating on developing the coffee culture throughout the community. Simon discusses the firm in more detail and explores the importance of community to the brand. “With six locations across South Wales (Aberdare, Merthyr, Talbot Green and Barry), at Bradleys Coffee we are committed to supporting our customers and the communities they live in. Having developed our own blend of coffee with its unique smooth taste, at Bradley Coffee we began to grow our brand, and we then create the familiar ‘classics’ such as the Cappuccino, Latte and Americano to name but a few, along with special’ which often bring together a fusion of flavours, aromas and ingredients to try to push the boundaries of what can be done with drink. We also serve tea, hot chocolate, frappés, smoothies and milkshakes. Alongside the drinks we serve sandwiches, toasties, panini’s, wraps and salads, all freshly made on site. “Key for us is developing a rapport with our customers; Bradleys Coffee WEL18001 Company: Bradleys Coffee Contact: Simon Bradley Address: Bradleys Coffee Shop, 12 Ely Valley Rd, Talbot Green, CF72 8AP, UK Phone: 07578 442447 Website: www.bradleyscoffee.co.uk getting to know them and being personable - the community spirit within and around the communities surrounding us further helps this and it is an honour to serve the people who support local independent businesses. Our industry, like others, is seeing a growth in the number of independent, smaller operations that can be more community biased and fleet of foot; evidence shows that the buying public are moving towards good independent suppliers for various reasons, and it is a great feeling to be part of this shift.” Looking ahead, Simon is optimistic about the future of Bradleys Coffee, as he is proud to conclude. “In today’s environment of accelerating technological advancements, mobile encapsulation and online shopping, high-street businesses need to develop strategies to promote business into the future. With a table-service approach, at Bradleys Coffee we aim to minimise the time people spend with the ‘process’ of getting a coffee and a snack, and maximise their time doing what people turn up here for; catching up with family and friends and enjoying their experience. This unique approach will remain our focus as we continue to offer an innovative solution that meets our clients’ ever evolving needs.” “To be recognised for this award is an absolute privelage… we have worked hard at promoting our brand and associating Bradleys with being a ‘destination’. Our staff, from their exclusive in- house comprehensive training and ongoing development are the absolute cornerstone of our ability to create the look, feel and taste of our offerings, and this award is as much a celebration of their approach and unified skills as anything else. In todays environment of accelerating technological advancements, mobile encapsulation and online shopping, high-street businesses need to develop strategies to promote business into the future. If you can sell something that doesn’t land easily on your doormat – then that’s a great start. “