Welsh Enterprise Awards 2021

22 | Welsh Enterprise Awards 2021 Panpathic Communications focuses on working with small businesses and companies which are crowd funding for their development. For example, it has worked on over 100 crowdfunding campaigns and 95% have been successfully funded or over-funded. With its experience of all things press and media based, Panpathic makes a huge difference to small businesses everywhere – generating press coverage them helps them punch above their weight. By prioritising the customer experience whilst keeping costs low, Panpathic has continued to grow steadily. At the heart of the company’s culture is a) the understanding that there is more to life than work, and b) a true commitment to delivering value for money for its clients. This balanced attitude attracts motivated staff, and clients who favour results over platitudes. Chantal believes in being flexible with the way people work and the frequency they work. This keeps staff happy and motivated, which really pushes them to do their best for the customer. Happy staff equals happy clients. Panpathic also offers all its clients a money back guarantee on every campaign. Managing Director Chantal Cooke says, “As a small business owner I don’t want to spend money and not be sure that the company I am paying will actually deliver, and I am sure all business owners feel the same. So, this is why we offer a guarantee. I want peace of mind when I engage a supplier - and I want my clients to have that same peace of mind.” As an ex-journalist Chantal recognises the ever-changing trends in the industry “there’s a move back towards more traditional media and away from influencers. Many clients have been burnt by influencers when dealing with them direct. For example, they’ve been promised coverage in return for a sample. The sample is sent but the coverage never materialises.” With the passion to really give back to the customer, Chantal is fully aware of what needs to be prioritised in order to get the client the coverage they deserve and pay for. Panpathic, as an award-winning PR firm, focuses on generating high quality coverage that brings clients the exposure they need. Nestled in the Welsh countryside, Chantal tells us that the main benefit of the location is “the beauty and the sense of calm and perspective”. This really influences the overall attitude of the company itself. With its focus on what really matters to clients, and allowing space for creativity to help drive successful campaigns, Panpathic and its clients look set to continue growing and attracting wide-ranging media exposure. Contact: Chantal Cooke, [email protected] Web Address: http://www.panpathic.com/ As a boutique PR agency with a big personality, Panpathic Communications is as committed to its clients’ growth as it is to its own. Panpathic guarantees press coverage, traffic and attention for each client that it works with. We speak to Managing Director Chantal Cooke to find out more about the firm and its outlook. Best Boutique PR Agency 2021 Sep21805