Aspire Ultrasound Consultancy Services Ltd (Aspire UCS) is a pioneering Welsh enterprise dedicated to revolutionising the role of diagnostic ultrasound within first opinion veterinary practices. With a passion for empowering primary care teams, Aspire UCS stands at the forefront of sustainable, practice-based ultrasound service delivery - transforming both clinical confidence and commercial outcomes. Founded by former diagnostic medical sonographers now working as veterinary imaging experts, Aspire UCS offers a unique, consultancy-led approach that blends personalised training, hands-on mentorship, and strategic integration of ultrasound into daily practice workflows. Aspire UCS’s services include in-practice ultrasound training, remote community-based mentorship, consultancy, revenue pathway modelling and online learning, to name but a few. “Aspire UCS is more than a training provider,” explains Angie LloydJones, one of the company’s Founders. “We are a movement for better veterinary imaging. Our vision is to make high-quality ultrasound accessible, impactful, and profitable for every primary care veterinary practice in Wales and beyond. Through education, consultancy, and innovation, we are proud to be putting Welsh enterprise at the heart of global veterinary progress.” When it comes to setting itself aside within the industry, Aspire UCS stands head and shoulders above the rest thanks to its consultancy-led, hands-on approach. Through tailored in-practice training, real-time remote mentorship, and long-term service design, Aspire UCS helps practices build ultrasound into the very fabric of their clinical care. Unlike traditional veterinary ultrasound CPD providers, Aspire UCS embeds itself within each practice, delivering tailored programmes such as its flagship ‘The Sonographer on Your Shoulder’, which provides practical, real-time remote support and skill development - bridging the gap between theory and confident, independent scanning. “We have spent years teaching this subject matter to multidisciplinary professionals, many who have not come from a traditional imaging background, and we believe that having proven skills to articulate the complexities of the fundamentals of ultrasound physics and instrumentation is extremely important,” Angie continues. “We teach in a very visual and engaging way which is simple to understand, packed full of anecdotes and analogies. Our teaching is fun, but it also highly effective.” But Aspire UCS has another key element that differentiates it from competitors - the firm’s directors authored the first-ever global veterinary ultrasound guidelines, setting a new gold standard for the profession. Rooted in clinical governance principles adapted from human healthcare, these guidelines ensure quality, consistency, and accountability in veterinary imaging - raising the bar internationally. Currently, training in ultrasound is poor across the veterinary sector, Angie tells us, with most primary care vets having either taught themselves (often incorrectly), relying on focal target scanning in the hope they find an obvious answer to a clinical problem, or they are too frightened to use the equipment because they don't understand the controls. The costs of existing training are high, and as those embarking on this existing training know no better, poor training is considered as good training by newcomers. “This is why Aspire UCS is different,” she enthuses. “We have almost 70 years of combined clinical and teaching experience, much of which has come from the medical profession, where governance, safety and a full underpinning knowledge and understanding of ultrasound is expected before moving on to teach techniques and abnormal appearances.” Business acumen gained from years of designing, delivering and developing multiple NHS and private healthcare ultrasound services has given Aspire UCS the bedrock of knowledge to help transform primary care veterinary ultrasound services. It not only offers clinical and practical training and technique advice, but also the professional skills to transform existing, often sub-optimal services into a successful and sustainable inhouse diagnostics service. One which supports staff in their development at delivering safe, confident imaging along with increasing ultrasoundgenerated revenue. Recently, for its steadfast commitment to empowering veterinary professionals in the complex art of ultrasound, Aspire UCS gained notable recognition in the Welsh Enterprise Awards 2025 receiving the coveted Health & Life Science Innovation Excellence Award 2025. Now, the suture for the small close-knit team is exciting. Amongst its endeavors is the launch of the innovative 'Lillie' Ultrasound Phantom Training Kit - a series of realistic tissue-mimicking kits and a first of its kind. The firm has also attended the Welsh Government’s trade and export event in Sydney and Melbourne, Australia, and led a lecture at the annual European Veterinary Diagnostic Imaging Congress in Sitges, Barcelona. Finally, the Aspire UCS team is thrilled to have be instrumental in training and supporting a new referral hospital in the trailblazing development of a nurse-led diagnostic ultrasound service - a model it has advocated over the last nine years that it has been present within the industry. Contact Details Contact: Angie Lloyd-Jones Company: Aspire Ultrasound Consultancy Services Ltd Web Address: www.aspireucs.com Aspire Ultrasound Consultancy Services Ltd is rooted in clinical excellence and ethical innovation. Working to empower veterinary professionals through sustainable ultrasound service development, the firm is committed to unlocking diagnostic potential while creating meaningful new revenue streams for practices. Founder, Angie Lloyd-Jones, tells us more about the company and its commitment to its clients as it gains recognition in the Welsh Enterprise Awards 2025. Health & Life Science Innovation Excellence Award 2025
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