Welsh Enterprise Awards 2025/ 20 Digital Transformation Experts of the Year 2025 For businesses across the country, digital transformation is no longer a buzzword but an essential element for survival in a rapidly evolving landscape, with the demand for solutions that automate manual processes, boost operational efficiency, and demonstrate clear value growing at a rapid rate. As the only UK SME to simultaneously leverage Oracle Cloud and ServiceNow technologies, de Novo Solutions is a South Walian company leading the charge in revolutionising digital transformation across critical functions, including finance, procurement, HR, and payroll. Michelle Clelland, Marketing Experience Lead at de Novo Solutions, told us more below. de Novo Solutions was launched in 2020, on a mission to deliver genuine transformation value – not off-the-shelf software implementations – to organisations across the UK. In just five years, the business has grown faster than ever anticipated – scaling from a startup to a £10 million profitable enterprise employing 115 members of staff across Wales, England, and India. This remarkable growth was recognised this year, as de Novo Solutions listed in 8th place on The Sunday Times 100 Fastest Growing UK Businesses, a prestigious position speaking to its market domination. Specialising in Oracle Cloud and ServiceNow technologies, de Novo Solutions has gained renown for transforming the critical back-office functions – comprising finance, procurement, HR, and payroll – for government bodies, such as the Office for National Statistics, HM Treasury, and Ministry of Justice; major local authorities including Kent County Council and Swansea City Council; and private multinationals like DHL and Production Resource Group. While traditional providers respond to tickets and quarterly updates – keeping the lights on, figuratively – de Novo Solutions goes beyond the traditional managed service model. The company has developed Value as a Service, a model that tracks four value dimensions: innovation, adoption, optimisation, and efficiency. With bespoke roadmaps that track ongoing value generation – not only migration or stabilisation – clients are provided with complete visibility into their return on investment at every stage, mitigating ambiguity and anxiety through transparent measures and clear communication. The company has also developed Odyssea, an industry cloud solution powered by Oracle cloud. Odyssea addresses a genuine gap in the market: today, many organisations face unique complexities that generic solutions cannot accommodate. In response, de Novo Solutions has built industry-specific functionality that delivers 80% of requirements through templated blueprints, leaving 20% for genuine customisation – a development that has dramatically accelerated deployment and shortened the path to ROI. Such industry-shaping achievements have been made possible by the depth of expertise that drives de Novo Solutions. Founder Mark Sweeny previously built and sold Certus Solutions – the UK’s first dedicated Oracle Cloud applications implementation partner – to Accenture, while a number of the company’s senior leadership team’s client relationships data back to 2004. With a proven delivery track record spanning two decades, de Novo Solutions stands at the partner of choice for organisations like the Ministry of Justice or HM Treasury. This is reflected in the numbers: approximately 25% of de Novo Solutions’ revenue comes from repeat customers and referrals, whilst more than 60% of its leads originate from customer advocacy. Such statistics are no coincidence; they are built by a team that consistently delivers value and maintains relationships steeped in trust. “Competitors exist, certainly,” said Michelle. “But none combine this dual-platform capability, proprietary innovation frameworks, public sector heritage spanning decades, and transparent ROI tracking – all from a Welsh base with genuinely global reach.” To maintain its frontrunning position, de Novo Solutions understands the importance of staying ahead of market developments. AI integration is fundamentally shaping the landscape, with the latest functionalities in ServiceNow and Oracle platforms enabling solutions that could not be delivered even two years ago. Now, de Novo Solutions is leveraging the advancements to power its upcoming Business Process Outsourcing operation, rolling out between 2025 and 2026 with AI-powered digital shared services for HR and payroll operations in education. Alongside this, international expansion will continue strategically. de Novo Solutions’ Chennai office provides cost-effective access to talented professionals, whilst its integrated UK-India teams deliver seamless services to clients. To further strengthen this success, de Novo Solutions is reinforcing its presence across England whilst remaining proudly headquartered in Wales. “Innovation remains fundamental to everything we do,” Michelle added. “We’ll continue developing proprietary solutions, leveraging the latest AI capabilities within ServiceNow and Oracle platforms to deliver cutting-edge transformation. The technology landscape evolves rapidly, and we intend to stay ahead of it. Our vision is to become the go-to digital transformation partner for public and private sectors alike – known for delivery excellence, transparent ROI, and genuine partnership.” Contact: Michelle Clelland Company: de Novo Solutions Web Address: www.de-novo-solutions.com
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