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Businesses measure sales, margins, costs and cash flow with increasing scrutiny. So why does marketing still get away with reporting impressions, engagement and website traffic? Here, Paul Houston, co-founder of Catalyst Marketing Agency, argues that SMEs need

Selling directly to customers offers many advantages for companies, especially small or medium-sized ones. But there are many factors to consider.

Small business debt collection rarely crosses an owner’s mind until an invoice goes unpaid, and then every owner knows the feeling. The work is done, the invoice went out weeks ago, and the money still hasn’t arrived. You send a polite reminder. Th

For many small and medium-sized businesses in the UK, the hardest part of growth is no longer finding customers. It is finding people. Care providers, engineering firms, hospitality groups, tech start-ups and professional practices all report the same thing: v

UK SMEs are highly sensitive to global market trends and news, both positive and negative. Factor in national macro environment trends, such as rising labour costs and the fact that UK profit warnings are near a two-year high, and it’s no wonder that fr

The backpack that has carried your laptop since the start of the business works fine on the train. Now the business is taking you into a bank, a buyer’s boardroom and an investor’s office, and the backpack does not fit those rooms. A founder’