It is impossible to generate ingenious creatives according to the schedule. But entrepreneurs and influencers have to puzzle every day over the task of how to publish posts every day, keeping the page engaged for the audience. Often, users lose interest, and they even unsubscribe from their favorite brands. Because of this, content makers are forced to use some tricks and start work again.
In this article, we have collected 10 sources of ideas for your posts and effective promotion like additional tools from Viplikes to grow your page quickly. The list is suitable for brands and corporations, as well as for influencers and entrepreneurs.
- Base of Customer Objections with Answers
On the basis of such a base, engaging posts and videos are obtained in the format of questions that touch on the client’s pain and an answer that relieves this pain. Reframe the customer’s objection or pain into a question, and pitch your selling response.
You can also use highlights-type tools so that users can always re-examine the information. Or secure this type of publication for the convenience of potential customers.
- Comments on Your Posts and Videos
See what questions are asked most often. What are commentators most concerned about or excited about? Find out and shoot video content or write texts on these topics. From the comments, you can collect not only a good content plan, but also find a good texture, theses.
As a rule, it is the interaction with the audience that helps in promoting the account and gaining trust. Also, communicating with the audience can be especially useful when you use additional boosts – buying likes, followers, and so on. It’s not obvious, but combining paid and organic tactics is the most rational solution. Your statistics, reach and engagement will be better if you will use boosts with natural interactions as comments!
- Company Events
Moving, presentations, new investors, new products, buying a coffee maker for the office, quarter or year results. These often boring newsbreaks can be beautifully packaged through the stories and emotions of employees or customers.
- Mistakes and Incidents
If innocent but funny incidents happen to you, your clients, media newsmakers, then you can let both readers and viewers of your page laugh with you. For example, discuss it in short videos, and you’ll see a boom in commentators – people like to discuss other people’s mistakes and learn from them.
- Unusual Ways to Use Your Products
Think about what unusual things you can do with your products. Perhaps your production table can be transformed into a small cabinet? So… don’t be afraid to be funny.
If the idea turns out to be too wild and may look strange on the official channel, then it can be presented through collaborations with influencers.
- Results of Using Products or Services
The most obvious: before and after. It depends on your imagination how you can beat these results. You can host a multi-episode reality show, you can involve viewers in making usage videos, creating your own challenge.
- Travel to The Future or The Past
Show how a product, city, country or someone’s life has changed from the past to the present. Choose the most characteristic change and describe it. Imagine how the object or event might develop in the future. Show it off.
- Chronicle
Share the timeline of an important event in the life of the company. Social media can show the timeline of a news story. One option could be a linear chronicle: showing frames of one event that took place in a wide geography.
By the way, the media often use this technique when they show the aftermath of the devastation after natural disasters.
- Skills
Show human talents. The company can show the talents and unusual skills of employees. Plus, you can run challenges as an additional boost for engagement. It’s important to understand that users don’t follow brands without a face. Authenticity is the key to success today, and if your company has a face, you’re already one step ahead of your competitors.
- Tips on Resonated Topics
For brands with a narrow focus on expanding the audience, the format of advice on a similar but broader topic works. For example, a beauty salon might talk about personal care, nutrition, and health. The insurance company can also give advice on health, as well as safety rules when working in the kitchen.
This list can be continued indefinitely, but the main idea is not to focus only on your niche, be more versatile and expert.
Final Words
Despite the fact that many topics have already been covered on social media from different angles, you always have the opportunity to create something unique. Try different brilliant ideas, experiment and always listen to the wishes of your customers, without missing the main trends on the web. Good luck!
