There are many ways to improve your phone marketing efforts. Some of the most effective approaches, especially for a small business, are actually quite easy to do and can have great results. It’s a bit of a challenge to get your business recognized by the large companies that are used to mass advertising campaigns, but there are great ways to go about it. This includes phone marketing. With that said, here are a few ways you can improve your phone marketing efforts.
1. Virtual Phone System
One of the ways to improve your phone marketing efforts is to have a better business dialing platform or a virtual phone system, such as Call Cowboy. This will provide you with a local or toll-free number where your customers can contact you. In addition, it can also set up communications within the company. It can also provide interactive voice responses to greet your callers.
Another feature that comes with a virtual phone system is an Auto Dialer. With this, you can use it to autodial from your mobile or desk phone. By also reducing the time you need to dial the numbers, your personnel become more effective in calling up customers with regards to their marketing efforts.
SMS Autoresponder is another feature that comes with a virtual phone system. This is most useful for contact lines for customer service or support. For instance, your customer service staff is talking to your customer. Then, your customer airs out a concern, and the customer service staff isn’t able to fix it on the spot. The customer service personnel can get the contact details of the customer, then the system will send an auto text message with the issue ticket number of the concern of the customer. This way, it’s easier for your customer to track the progress of the concern being raised by giving the issue ticket number if they call again.
2. Cold Calls
Doing cold calls is another way to improve your marketing by reaching out to potential customers. However, cold calling strangers in hopes of getting their business is often intimidating. You probably do not want to leave a negative impression to your prospects. The whole process gets easier when you learn how to deal with their rejection or objections, develop your list of leads, and map out the details of your message.
A lot of times when you do cold calls, you need to be prepared to make a ton of effort reaching new customers only to have them hang up on you after the initial conversation. This is part of the job. The best way to approach cold calling is to focus on your prospects. Tell them exactly what you expect from them in the meeting. This will make the whole process easier on yourself.
A good idea is to make a list of possible prospects to include in your next cold call. Then, ask yourself what you should talk about before the call begins. Do not assume that the person you are calling will have questions about the product or service that you offer. Make sure that you are prepared with answers to those questions. If the person you are calling is hesitant to talk about something, do not force it on them. Instead, thank them for their time and simply redirect your caller and move on to another prospect.
3. Mass and Promotional Texts
Using your mobile phone for free advertisement is one of the best ways to promote your company. You can use this avenue to tell your customers about new products or events that your company is hosting. They may not be on social media or check their emails frequently but they will definitely see text messages on their phones.
People may be unfamiliar with the words that you use, but they do know the company name. That is why it is always best to advertise using your business phone rather than your cellular phone. In addition to being familiar with the company’s name, you will be able to give the right message in a format that is most likely to be understood by the people who receive the message.
4. Social Media Advertisements
Promotion is all about getting your company out there, including on social media to focus on mobile-friendly content. This is another important technique that can help you to improve your phone marketing campaign. One way to do this is to use your business phone to post advertisements. You will find that posting a sign-up form on your business card or website is a great way to make your presence known. However, if you are not sure about how to use your phone to promote your product or service, there are other options that you can explore.
In addition, it’s also important to be on Instagram or Facebook. Both of the social media platforms mentioned have a feature that allows businesses to post sponsored ads. To improve your phone marketing, you can also pay for sponsored ads to increase your exposure and reach.
5. Email Marketing
People use their phones for almost everything and that includes checking their emails. With that said, email marketing can be a great way to improve your phone marketing campaign. In fact, some people would not consider email marketing an improvement at all. However, it can help your business by increasing your exposure to potential customers and by driving more traffic to your website.
Email marketing is also good for promoting sales because it allows you to customize the content that you send out to your audience. You can even curate the body of the email and address it to your customers to give it a personal touch. In addition, meaningful content that you think will be of your customer’s interest can also be sent through email marketing.
6. Create Mobile Apps
Mobile applications are becoming a part of the advertising mix for businesses of all sizes and industries. Marketing with mobile apps can provide businesses with one-touch access to a broader audience for their marketing efforts. Mobile marketing software solutions can provide companies with integrated capabilities to track customer behavior, generate, and track leads. In addition, these apps can also help you create engaging content and build in-depth and customized reports to better understand customer buying and engagement behaviors.
Flexible integration of mobile apps with other marketing tools, such as email campaigns, SMS, direct mail, and traditional marketing is integral to improve your phone marketing efforts. Using mobile marketing applications can also provide businesses with an automated distribution platform to build a better relationship with their customers.
With an experienced team of developers on your team, they can assist you in creating mobile apps for your business and provide assistance with marketing tools. When it comes to mobile marketing, mobile apps can help increase your customer base, generate more revenue, improve your customer service levels, and create a successful marketing strategy. A good developer can provide businesses with a mobile-friendly mobile application that helps you get the most from your marketing budget.
7. QR Codes
The world is always changing, and no one wants to be left behind when it comes to marketing. With all of the changes that are taking place, it’s important to keep yourself current with what’s new in the market. So why not look into something new like QR Codes?
These look like bar codes that can be scanned by a smartphone to provide consumers with a name or contact information about the business or person that they’re trying to find. QR Codes are a great mobile marketing solution and are starting to pop up everywhere. Some of these methods of utilizing QR Codes today make good sense. Some even add QR codes on their business cards so customers can just simply type their information and skip the process of having to write it down.
When businesses get the idea that they have a better chance of getting their message out there by using this technology, then they will start marketing more aggressively. With so many people using smartphones these days, using a QR Code on business cards or other business items is more practical and cost-effective than simply printing off a bunch of fliers and post them around town. Companies and small businesses alike will begin seeing more success in their marketing strategies when they start to get creative and implement the use of QR Codes more actively.
Conclusion
While it may be hard to believe, phone advertising can actually be more effective than most people believe. In fact, many experts believe that it is a better method of promotion because it is more personal, and more targeted. It would be a good idea to follow these tips if you need help with your promotion efforts because it is one of the best ways to increase your sales and profits. Even if you are new to internet marketing, there are many companies that will help you increase the effectiveness of your campaign.
