The Northern Ireland Business Awards is the best platform for businesses to showcase their strengths and innovations. Regardless of the industry, from communications to real estate – our winners stem from among the very best and imaginative businesses Northern Ireland has to offer.
We know that start-ups and small businesses are the backbone of every economy, so why not celebrate Northern Ireland’s finest? From SME’s providing products and services to the organisations and institutions which support them, all are welcome to take part in the award programme.
How long has SME News been in circulation for?
SME News was first launched in 2017 making it one of AI Global Media’s newer publications. SME News is a quarterly magazine circulated to just over 78,000 recipients. The publication seeks to inform, entertain, influence and endorse the start-up and SME business culture in the UK. We aim to achieve this by providing quality editorial and rigorous research utilising a multimedia platform capable of targeting key stakeholders of dedicated advisers, experts and contributors.
SME News is owned by AI Global Media, a UK based publisher which has over 200 issues to its name since 2010.
Where did the nomination come from?
In the interest of nurturing an environment proven to produce a high response rate, we don’t ask nominees to reveal any personal identity. With regards to methodology, we often nominate candidates ourselves and, when it comes to voting, if you didn’t cast a vote through a self-submission, it is likely to have been cast via a colleague or client who has received one of our direct invitations.
One of the main mantras of our awards system is that your ability to succeed is not linked to the number of votes received, meaning your award is presented purely on merit. In the interest of security and fairness, we track unusual behaviour on our website to identify repeat votes and cyber-threats.
What happens if I agree to be shortlisted?
In the interest of focusing our efforts on relevant and eager candidates, we ask all nominees to accept their position on the shortlist giving people complete control in the decision on whether they would like to move forward with the award. Nominees who accept are subject to our scrutiny during the internal vetting procedure and are given the opportunity to present their own data to be considered alongside information collated by our research team. This can take up to 8 weeks for final assessments to be rendered.
Who makes the final decision?
We employ an entirely impartial panel of 5 individuals to conduct all research. At the helm of the panel, is a veteran academic leader with international academic and training experience and is well versed in research, fact-checking and mediation. SME News’ research is overseen by Martyn Walters, who holds a master’s in history and experience in coaching, sales and hospitality.
This two-tiered system allows for a neutral mediator which we feel allows a more efficient method when determining individuals and companies most deserving of winning an award and has brought us much success and commendation throughout its use.
Is there a winner’s ceremony/award dinner and if so, when does it take place?
The short answer is, no.
We decided to not focus our efforts on a celebratory event. Despite being an enjoyable occasion, it doesn’t support our group’s philosophy of cost-effective marketing. We follow the belief that optional costs associated with an award are better placed in a year’s worth of online marketing for the winner rather than spending large sums on a ceremonial evening.
Our press announcements are made digitally, online and across our network to enforce our position as digital publishers. We aim to provide you with the tools (both digital and physical) to generate real-world value.
What happens if I am deemed successful?
After you have been notified we enforce a short press embargo while the programme manager will liaise with you to establish your preferred method of coverage. Generally, our coverage takes the form of a digital celebratory magazine, we also offer physical trophies, wall mounted certificates and plaques and digital certificates, web-based advertisements and press releases which can be custom designed for you or your company.
Are there any costs involved?
As mentioned there are no compulsory costs in accepting a nomination or winning an award with SME News. We do offer a variety of paid additional benefits for our winners, but these are completely optional. To demonstrate our commitment to no mandatory fees, all our winners are offered a free of charge promotional package. Our company policy will always remain: regardless of budget, our clients should always be able to garner the full value of the award and our seal of approval. We offer a variety of promotional opportunities to our winners, as we have an extensive network and we know, more than anyone, the wider business benefits from promoting industry awards.
Why does your email domain differ from your website domain?
Because we send a large volume of emails, we separate our campaign email sends from our transactional ones. This structure helps to ensure a prompt and thorough response from one of our diligent team members. The sending email address will always be recognisable but please contact us via the address on this page if you have any concerns.
Researching nominees
Shortlisting nominees
Evaluating and judging
Our deserving winners
Making the most
2017
