Winning the Best Specialist PR Consultancy award in 2024 is just the latest milestone for Be Broadcast, an agency known for its expertise in media analysis, content creation, and brand management. Its diverse portfolio includes household names like Essity, CALM, and the National Lottery. Its professional yet personal approach has led to successful campaigns for a wide portfolio of clients. Here’s an inside look at what makes Be Broadcast a leader in its field.
Founded by Josh Wheeler, he is joined by fellow industry expert, Luke Tracey to run Be Broadcast as just the two of them, an agency dedicated to bridging the gap between businesses and their audiences through strategic and innovative broadcast PR solutions. The agency’s vision is to be the ultimate broadcast advisor, pushing the boundaries of innovation while delivering unparalleled value and having fun along the way.
The pair boast over 13 years of experience in their field between them, and combining this extensive UK media experience with innovative techniques, they transform ideas into captivating media experiences. Their agency offers tailored broadcasting and production services that adapt to each client’s specific needs, with commitment to storytelling and media production excellence being what differentiates it within the industry.
Be Broadcast’s blend of strategic innovation, transparency, and dedication to social impact sets it apart as a leader in broadcast PR. Its award-winning approach and commitment to breaking down barriers ensure it continues to drive change and inspire audiences worldwide. For brands looking to elevate their media presence, Be Broadcast is the partner of choice.
The mission at Be Broadcast is to tell entertaining and insightful stories that inspire change and action. It aims to give a voice to the unheard and tell untold stories, pushing the industry’s boundaries, and removing barriers to entry. Its values – Embrace Adventure, Simplicity, Get Things Done, Push Boundaries, and Nimble – guide their actions and decisions, ensuring a positive social impact through broadcast PR solutions.
Innovation and growth are key to this mission, but only if it allows working ethically, providing a personal, honest service, and maintaining a creative work environment. Transparency is a core principle at Be Broadcast. It believes it is this that enhances output and fosters stronger client relationships. By hosting all fees on its website, the agency ensures discussions focus on campaign requirements rather than price. This openness has led to a more effective financial management for clients and greater comfort with the fair and transparent structure that Be Broadcast offers.
“Be Broadcast almost feels like a secret weapon. The team have ensured that every campaign we work on has been a success, landing relevant, high-profile coverage that has ranged from BBC Breakfast to Sky News Radio. Beyond this, Be Broadcast give campaigns great breadth by securing highly valuable regional coverage. They understand broadcast journalism intimately, and know what makes a story fly. Their contacts are unrivalled. They also goes out of their way to give objective, fair advice, and smart counsel. Working with Be Broadcast is a great experience.”
Sam Barnett, Senior PR Manager, Wise
Be Broadcast provides thorough analysis of broadcasting trends, comparing brands with competitors, and gauging engagement with audiences. Its technology rapidly analyses editorial coverage, forming a picture of how well content is performing for effective results. The agency’s offering also includes strategic consultancy, optimising its clients’ brands for placement within a competitive market. It generates valuable insights, increasing the competitive edge of a brand’s message, believing that every story it tells and every message it promotes is worth being heard.
A belief underpinning Be Broadcast is that no story is too small to be heard, and it takes pride in giving a voice to the unheard. Its weekly “Little Book” is a prime example of this, which comprises the stories and commentaries of experts across every sector, including community groups, social impact voices, and challenger brands. Its aim is to platform any expert or spokesperson who has something worthwhile to say, regardless of niche or budget. The book provides access to these voices by advertising their services as spokespeople, and the company only charges for that space upon successful placements, meaning the budget-conscious can rest easy in the Little Book.
Moobs – Male Breast Cancer Awareness
Be Broadcast’s campaign for Moobs, the UK’s first dedicated male breast cancer organisation, aimed to raise awareness about male breast cancer. The campaign, spearheaded by James Richards and TV GP Dr. Amir Khan, included appearances on BBC Breakfast, BBC Radio 5 Live, and numerous regional stations. The campaign successfully increased awareness, educated the public, and engaged men to be proactive about their health.
Yorkshire Building Society
Launching the £5k Deposit Mortgage, Be Broadcast helped Yorkshire Building Society address the challenges faced by first-time home buyers. The campaign garnered over 12,000 mentions in broadcast and more than 700 pieces of online and print coverage. It resonated with a wide audience, including younger demographics, and achieved significant media support.
Campaign Against Living Miserably (CALM)
Shirley Ballas’ Skyathlon for CALM raised £46,669, surpassing the £20,000 target. The campaign, covered by BBC Breakfast, This Morning, and Good Morning Britain, highlighted the importance of supporting mental health initiatives. Shirley’s dedication and the extensive media coverage significantly contributed to increasing awareness of CALM’s crucial work.
“When my boss came back from a jam-packed media day and said ‘That team was incredible. They earned every penny we gave them’, I realised how fantastic Be Broadcast were.”
Jon Eaton, Communications and Digital Engagement Director, Epilepsy Action
Social Impact
Be Broadcast’s social impact efforts extend beyond its immediate business operations. It has advised clients on navigating the cost-of-living crisis, offered expertise during significant national events like the passing of Queen Elizabeth II and the coronation of King Charles, and tackled difficult topics such as mental health and equality. Its transparent pricing model has benefited clients’ financial planning, and its innovative PR strategies have brought light relief and raised challenging subjects in the current climate.
Product Innovations
Be Broadcast continually evolves to meet client needs. Its ‘Mission Control’ initiative provides insights into competitors and market positioning, helping clients achieve measurable communications goals. Its AV Room, led by TV production veteran Dave Cooper, offers high-quality audio and video content creation with transparent pricing and flexible packages. These innovations ensure Be Broadcast remains at the forefront of the broadcast PR industry.
Looking ahead, though Josh and Luke intend to expand the agency, they see its nimbleness as a source of pride, intending to maintain the agency’s agile approach no matter the scale. Be Broadcast refuses to become a sausage factory satisfied only by financial gain, instead driven by the goal of providing innovative solutions, offering forward-thinking work that clients love. As experienced broadcast PR specialists, they will continue to provide content and high-tech analysis that reflects thorough understanding of the industry, how and when to convey a message, and what it means to properly broadcast a cause.
For business enquiries, contact Josh Wheeler & Luke Tracey from Be Broadcast on:
Little Book – www.bebroadcast.co.uk/little-book
Mission Control – www.bebroadcast.co.uk/mission-control
