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Category: Business Advice

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Five Nimble Marketing Strategies to Engage Your Audiences During the Olympic GamesBusiness Advice6th August 2024Five Nimble Marketing Strategies to Engage Your Audiences During the Olympic Games

As the Paris 2024 Olympic Games approach, it’s not just the athletes who are gearing up for the big event; businesses around the world are also preparing to capture the attention of over a billion viewers. While sponsoring athletes or securing airtime on nat

What Does it Take to Build an Ethical Brand that Attracts Top Talent?Business Advice5th August 2024What Does it Take to Build an Ethical Brand that Attracts Top Talent?

Finding top talent is a difficult task in the corporate world, but one that every business wants to succeed with. In fact, beating the competition to find and hold on to the best staff in their respective industry is a major concern for many business owners.

Green Business Blueprint: Strategies for an Eco-Friendly Start-upBusiness Advice5th August 2024Green Business Blueprint: Strategies for an Eco-Friendly Start-up

With 75% of businesses now investing more in sustainability and 20% making significant eco-friendly changes, going green is a must for businesses in today’s world.  Products marketed as sustainable now account for an impressive 17% of the market, and are gr

Why Being a Small Brand Isn’t the Marketing Disadvantage You Think It IsBusiness Advice29th July 2024Why Being a Small Brand Isn’t the Marketing Disadvantage You Think It Is

Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective fo

Food and Drink: How Packaging Can Pave the Way Toward Eco ProgressBusiness Advice26th July 2024Food and Drink: How Packaging Can Pave the Way Toward Eco Progress

For companies looking to improve their sustainability, focusing on packaging is essential. In the UK, approximately 100 billion pieces of plastic packaging are thrown away per year – including plenty of food and drink packaging from ready meals to vegetable

How to Take Over a Family Trade BusinessBusiness Advice25th July 2024How to Take Over a Family Trade Business

Family businesses are a huge part of the UK trade industry and recent research by IronmongeryDirect found that almost two in five (38%) tradespeople now work for a company they inherited from a relative.

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