Category: Business Advice
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Business Advice6th August 2024Five Nimble Marketing Strategies to Engage Your Audiences During the Olympic GamesAs the Paris 2024 Olympic Games approach, it’s not just the athletes who are gearing up for the big event; businesses around the world are also preparing to capture the attention of over a billion viewers. While sponsoring athletes or securing airtime on nat
Business Advice5th August 2024What Does it Take to Build an Ethical Brand that Attracts Top Talent?Finding top talent is a difficult task in the corporate world, but one that every business wants to succeed with. In fact, beating the competition to find and hold on to the best staff in their respective industry is a major concern for many business owners.
Business Advice5th August 2024Green Business Blueprint: Strategies for an Eco-Friendly Start-upWith 75% of businesses now investing more in sustainability and 20% making significant eco-friendly changes, going green is a must for businesses in today’s world. Products marketed as sustainable now account for an impressive 17% of the market, and are gr
Business Advice29th July 2024Why Being a Small Brand Isn’t the Marketing Disadvantage You Think It IsMarketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective fo
Business Advice26th July 2024Food and Drink: How Packaging Can Pave the Way Toward Eco ProgressFor companies looking to improve their sustainability, focusing on packaging is essential. In the UK, approximately 100 billion pieces of plastic packaging are thrown away per year – including plenty of food and drink packaging from ready meals to vegetable
Business Advice25th July 2024How to Take Over a Family Trade BusinessFamily businesses are a huge part of the UK trade industry and recent research by IronmongeryDirect found that almost two in five (38%) tradespeople now work for a company they inherited from a relative.
Business Advice17th July 2024How Can Businesses Make the Workplace a Safe Place to Discuss Mental Health Issues?New research from careers site Reed reveals that Millennials are the generation least likely to disclose mental health issues to work colleagues, with 57% stating they wouldn’t feel comfortable doing so. This stands in contrast to Baby Boomers – perhaps su
Business Advice10th July 2024How to Build a Customer Experience Strategy to Boost Your Marketing CampaignConnecting with your customers can be done in many ways, with businesses investing a lot of time and money into it. In fact, £29.6 billion was spent on digital advertising in 2023 alone. With this amount of money going towards advertising, making sure you’v
Business Advice9th July 2024How to Choose the Right Financial Products for Your BusinessWith recent figures revealing SME lending levels rose by 15% during the first quarter of this year, business experts have revealed how to choose the right financial product for your business. There are plenty of financial products available that cater to sma
Business Advice3rd July 2024Sustainability trends that your business should keep an eye on this yearIt is no secret that the planet's state is becoming increasingly vulnerable, and the consequences are dire. In such a context, businesses and individuals alike are feeling pressured to play their part in creating a healthier world for everyone.
Business Advice2nd July 2024SME Owners: Here’s How to Manage Your Business WasteAt the end of October 2023, the UK government reported that there were more than 5.6 million SMEs in the UK. While many of these businesses will have plenty to contend with when it comes to distributing their attention, one of the daily operations that cannot
Business Advice1st July 2024Data Visualisation: A Game Changer for Small Business StrategySmall businesses must leverage every strategic tool to maintain competitiveness in a data-dominated business landscape.