Category: Business Advice

Building a business has never been easy, but in recent years - following a global pandemic, a cost of living crisis and other economic challenges – it has certainly become more challenging.

Once seen as a side hustle to supplement income, influencer marketing has become a veritable career for the social-media celebrities capable of turning their online reputations into brand ROI. In fact, these breezy B-listers have proven so successful that the

‘Branding’ is the process of creating a unique identity and image for your business that distinguishes it from competitors and helps attract and retain customers.

Brands are expected to spend £200 billion on social media marketing in 2024 to fight for consumers’ attention.

Behavioural interviewing is a strategic approach to hiring that focuses on a candidate’s past behaviour in specific situations to predict their future performance.

With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities fo

Customer satisfaction has fallen to its lowest level since 2015, according to research from the Institute of Customer Service. The report also found that almost a third of customers prioritise ‘excellent service’ when purchasing goods or services, even if

With the sudden drop of temperature, homeowners need to turn or burn the fireplaces to get heat and comfort. However there are many types of firewood but the most suitable is fire wood oak logs because of heat output and long burn time.

Following the introduction of new flexible working rights, business experts comment on the potential benefits and challenges of a shorter workweek for UK businesses.

The crisis in the Red Sea may seem like a far-off issue with little effect on most business owners and consumers alike, but this isn’t the case. In 2024, online shopping is well and truly part of our normal consumer habits, with 31% of people saying they mak

We all know the importance of networking. Making connections, creating new opportunities and sharing information is an essential part of business life.

In today's fast-paced business landscape, efficiency is paramount for success. Telematics, the integration of telecommunications and informatics, offers a range of tools and technologies that can significantly enhance operational efficiency for businesses acro