Category: Business Advice

With 75% of businesses now investing more in sustainability and 20% making significant eco-friendly changes, going green is a must for businesses in today’s world.  Products marketed as sustainable now account for an impressive 17% of the market, and are gr

Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective fo

For companies looking to improve their sustainability, focusing on packaging is essential. In the UK, approximately 100 billion pieces of plastic packaging are thrown away per year – including plenty of food and drink packaging from ready meals to vegetable

Family businesses are a huge part of the UK trade industry and recent research by IronmongeryDirect found that almost two in five (38%) tradespeople now work for a company they inherited from a relative.

New research from careers site Reed reveals that Millennials are the generation least likely to disclose mental health issues to work colleagues, with 57% stating they wouldn’t feel comfortable doing so. This stands in contrast to Baby Boomers – perhaps su

Connecting with your customers can be done in many ways, with businesses investing a lot of time and money into it. In fact, £29.6 billion was spent on digital advertising in 2023 alone. With this amount of money going towards advertising, making sure you’v