Category: Business Advice

Advertising has been completely revolutionised thanks to new technologies and social media platforms. It is a term we often hear, but what exactly is influencer marketing, why it has become popular and what are the risks.

Wimbledon is widely regarded as the world’s most prestigious tennis event and provides a unique platform for sponsors to showcase their marketing assets in front of their ABC1 audience and wider digital audience.

As an increasing number of businesses make the transition online, the competition to attract customers has never been more fierce.

According to McKinsey, more inclusive and diverse organizations are 35% more likely to outperform their competition. If you are not sure how removing bias can champion success for your business, this post will explain everything you need to know.

All jobs present their own stresses and difficulties, and undoubtedly one of the most stressful jobs around is in customer service. Here, customer service expert Kura shares tips on how you can support your customer service team when things get stressful.

When you're in your early funding rounds, you should be careful not to take the first offer that you get without fully understanding all the terms attached. These are the investor red flags to look out for if you're wondering whether or not to reject funding.

There's no denying that running a business can be an unpredictable process, especially if your company is yet to be tried and tested in your chosen industry. So here are some risk-free business management tips for the careful entrepreneur.

Starting a successful business is something that many people aspire to do. Digital.com found that 43% of Americans plan to start a business in 2022. However, starting a business comes with many hurdles that can intimidate first-time entrepreneurs.

Gaining the customer’s attention in a crowded market takes effort. Sustaining that interest is even more difficult. To achieve both, successful marketing strategies need to nurture customer relationships and provide coherent, personalised digital experiences

In 2022, anyone can be an entrepreneur. Even if you don’t have much capital, you can open a business and make it successful—all you need is passion, dedication, and access to resources to generate sales on selling platforms.

The pressures to stay afloat and drive businesses forward is high, and that’s causing financial-related stress. Following Stress Awareness Month this April, we’ve compiled a guide to help you cope with stress and thrive as a business leader.

Analytics can be very useful in helping with demand forecasting and retail predictions. This is because they enhance accuracy considerably. Unlike human behavior, data doesn’t lie. Thus analytics, particularly machine learning, can yield considerable insight