Category: Business Advice

Customer lifetime value (CLV) is an important metric for businesses of all sizes and in all industries, but for SMEs it can be especially useful and help you to com-pete with the much larger brands. So, what exactly CLV? Essentially, this is the average amount

The Coronavirus pandemic has been a difficult time for many of us due to a large number of factors. Aside from restrictions on personal freedoms and constant updates on the spread of the virus, many have been pushed into economic turmoil as a result of job ins

According to research carried out by the United Nations Global Compact, 92% of CEOs feel that sustainability will be important to the success of their business in the future. It also revealed that only 48% of businesses are already finding ways to implement su

As a business leader, you need to enhance your knowledge and improve your skillset continually. That includes not only your work skillsets but also your overall knowledge. Attending academic conferences can help you to learn new skills and obtain knowledge tha

Both print and digital marketing can be combined into a dynamic strategy to deliver the best ROI. Here are four reasons why you should combine printed and digital marketing.

When acquisitions go wrong, it’s because of a failure to look after the people involved, and there are none more important than customers, writes Carlene Jackson of Cloud9 Insight.