Category: Business Advice

AI has the potential to transform every aspect of business, from security to productivity. Yet companies’ headlong, unmanaged, rush to exploit innovation is creating unknown and understood risks that require urgent oversight, argues Mark Grindey, CEO, Zeus C

Businesses across all sectors and specialisms are growing increasingly concerned about the rising threat of cybercrime and data breaches. Not only are cyber attacks becoming more sophisticated, but they can have devastating consequences, leaving businesses’

Helen Steel is the Managing Director at Streamlion Consulting. The Berkshire-based business helps SMEs apply for start-up financing and grant applications, while providing scale-up advice and a pathway to success. Helen discusses the need for companies to be d

Are customers arriving at your website, then mysteriously vanishing? As well as damaging your search engine ranking, it can cost you valuable leads and conversions. It is usually an indicator that the customer journey on your website is not up to scratch. Read

The Internet is a well-known concept that you must be familiar with, but what about the Internet of Things (IoT)? It's not a brand new technology, but it recently started flourishing thanks to its numerous use cases.  One of the most useful applications of Io

With data more important than ever before, and Google’s phase out of third-party cookies forcing many to rethink their entire data collection strategies, how can you ensure your business is continuing to leverage data for marketing success?

Many overlook the importance of branding in B2B – but that's a mistake worth avoiding. After years of working with B2B brands across the UK and Europe, I've seen firsthand how a powerful brand can make or break a B2B company. So, let's dive into why your bra

Why do companies employ customer relationship management systems? CRM solutions (and Salesforce CRM is one of them) are designed to streamline business processes, providing the following advantages: Are you interested in learning about Salesforce CRM? In this

Brands who understand what their customers want as individuals – by looking at both behavioral and psychological factors – don’t simply have a greater chance of crafting a stellar customer experience; they are also much better positioned to launch succes

Starting an e-commerce business with no experience may sound daunting, but it’s not impossible.

It’s no secret that many household items are bad for the environment. The household heroes that we’re all familiar with, like sponges and bin liners, may be cheap to buy - but can have a high cost for the planet.

Boosting sales efficiency is essential for startups with limited resources. Read this guide to see if an omnichannel CRM system might be the perfect tool for it.