Category: Business Advice

In the dynamic world of modern business, Customer Relationship Management (CRM) has evolved beyond a mere tool for managing customer interactions. CRM has transformed into a key player, harnessing the power of data science and predictive analytics to not just

SMS marketing is something that most of us have become accustomed to. Our phone will ping, and we’ll find we have a message advertising a deal or item that we might enjoy. Whether we like these messages or not, they are effective. How often have you ordered

Since the holidays are over, small UK businesses are bracing for over 18% of all products to be returned. To strengthen the returns processes in 2024, businesses should prioritise transparent communication of return policies, emphasising clear timeframes and c

Bringing on a new employee is no small feat for a small firm. The decision to make the hire in the first place can require serious justification and paperwork, let alone the actual onboarding process.

Is 2024 a good year to start a business? How do you connect with like-minded individuals to build your business network? More importantly, how do you keep your professional network firmly engaged?

Serial investor and philanthropist Roman Semiokhin is an experienced entrepreneur with an in-depth understanding of the tech industry. In Cyprus, Mr Semiokhin has harnessed the latest research and state-of-the-art technology in his mission to create an innovat

Customer engagement is essential to the success of any company, but it can make or break a small business.

A business's kerb appeal, or how attractive and inviting its exterior appears from the street, can significantly impact its success in drawing customers inside. For SMEs seeking to boost revenue, upgrading lacklustre storefronts is a strategic imperative.

For an SME with limited resources and manpower, digital marketing is a constant challenge. It can lead to employees stretching themselves thin and juggling multiple responsibilities. This, in turn, can lead to the last thing any SME needs: job turnover!

Referrals are incredibly valuable because consumers typically trust friends and family over brands. Nurture your most loyal customers with these SME tactics.

During the pandemic a lot of people took up hobbies to keep busy during the frequent lockdowns. Now as the nation struggles through a cost-of-living crisis, many have turned this boredom busting hobby into a side business, more popularly known as a side hustle

By Gennady Atroshko, Head of Ecommerce Solutions Department Today, the ecommerce landscape is tremendously competitive, with 26.5 million ecommerce websites operating globally. To stay viable, digital retailers should place particular emphasis on the ease of u