Category: Business Advice

Once seen as a side hustle to supplement income, influencer marketing has become a veritable career for the social-media celebrities capable of turning their online reputations into brand ROI. In fact, these breezy B-listers have proven so successful that the

‘Branding’ is the process of creating a unique identity and image for your business that distinguishes it from competitors and helps attract and retain customers.

Brands are expected to spend £200 billion on social media marketing in 2024 to fight for consumers’ attention.

Behavioural interviewing is a strategic approach to hiring that focuses on a candidate’s past behaviour in specific situations to predict their future performance.

With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities fo

Customer satisfaction has fallen to its lowest level since 2015, according to research from the Institute of Customer Service. The report also found that almost a third of customers prioritise ‘excellent service’ when purchasing goods or services, even if