Category: Business Advice

In the technological industry, women are always on the back foot compared to men, and globally women share 47% of the total population of the workforce and only 26% of jobs in the tech industry. In the last few years, the ratio is further declining. 

Search Engine Optimization refers to improving website quality and directing the site to greater leads if you have an online business website. For instance, users search anything on search engines like Google; they firmly prioritize high-rank pages that lie on

Many businesses hesitate to embrace digital transformation fully, yet the benefits far outweigh any difficulties. While resistance to change can be natural and understandable, this is change that can dramatically improve your business.

In order to make your business stand out in a competitive market, you need to understand what a competitive market is.

Lead generation and sales prospecting are two core activities for most businesses, but distinguishing between them can be tricky. Understanding the differences can help bring order to your marketing and sales strategies.

Female entrepreneurs are still underrepresented in business, but the numbers are growing. The Rose Review Progress Report 2022 showed that more women than ever are creating new businesses.