Category: Business Advice

You never think that it will happen to your business, but crises do happen every year and can have severe implications which is why every business owner needs to be aware of what the main types of crisis are and how they should be man-aged so that they can red

Customer lifetime value (CLV) is an important metric for businesses of all sizes and in all industries, but for SMEs it can be especially useful and help you to com-pete with the much larger brands. So, what exactly CLV? Essentially, this is the average amount

The Coronavirus pandemic has been a difficult time for many of us due to a large number of factors. Aside from restrictions on personal freedoms and constant updates on the spread of the virus, many have been pushed into economic turmoil as a result of job ins

According to research carried out by the United Nations Global Compact, 92% of CEOs feel that sustainability will be important to the success of their business in the future. It also revealed that only 48% of businesses are already finding ways to implement su

As a business leader, you need to enhance your knowledge and improve your skillset continually. That includes not only your work skillsets but also your overall knowledge. Attending academic conferences can help you to learn new skills and obtain knowledge tha

Both print and digital marketing can be combined into a dynamic strategy to deliver the best ROI. Here are four reasons why you should combine printed and digital marketing.