Category: Business Advice

The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Here, we will look at exactly what it is that makes customers stay loyal to a brand.

Data privacy and protection have never been so prominent in public consciousness. In early 2018, the Facebook-Cambridge Analytica data scandal shocked the world, revealing that the personal data of millions of people’s Facebook accounts was being harvested f

The passion, psychology and nature of sport is winning over business leaders who are using lessons from champions to shape their businesses. Alison Brinkworth takes a closer look at how success on the field can translate into the boardroom.

Microbreweries are facing increasing competition as the craft beer trend continues. Alison Brinkworth talks to the UK’s fastest growing SME brew pub about the outlook for the future of the industry.

Boosting your business’ footfall is vital to success. Because of this, companies are trying to think outside of the box to create a unique idea to bring people into their business.

It takes some courage to drop your steady-paying job in favour of going it alone, but it’s these types of risks that can be rewarded greatly in business.