Category: News

People often overlook the effectiveness of marketing a brand through email signatures. However, they are an effective marketing tool that can achieve both networking and brand-identity building at the same time, helping customers pin good service to a recognis

Having a small company doesn’t mean that you can’t compete with bigger businesses; you just need to be aware of the ways to promote your small business online. There are many resources and online tools that you can use to achieve this – including this gu

According to research carried out by the United Nations Global Compact, 92% of CEOs feel that sustainability will be important to the success of their business in the future. It also revealed that only 48% of businesses are already finding ways to implement su

No matter how in-demand your product idea is, or how exemplary your service as a business is, if your financial handling isn’t up to scratch, then this can easily lead your small business down a bad path — and could even risk failure altogether.

The world of modelling has recently become infamous as an industry which has poor health and wellbeing, with unrealistic standards being the order of the day. Taking an approach that put health and wellbeing as a priority, Leni’s Model Management has made an

It can be pretty annoying when someone else gets credit for your hard work, particularly when the fakers go down in the history books and become the ones best known for your invention. Here are some of the most famous inventions which are widely believed to ha

The ‘small diverse business’ crowdfund is for £25,000, being raised on GoFundMe, which will be distributed to 10 small diverse businesses with initial stage growth investment.

As a business leader, you need to enhance your knowledge and improve your skillset continually. That includes not only your work skillsets but also your overall knowledge. Attending academic conferences can help you to learn new skills and obtain knowledge tha

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value a more personal experience, is the power of the traditional paid ad coming to an end?

Whilst cutting marketing spend to preserve the viability of the most essential business operations may seem an obvious measure, the importance of maintaining some type of marketing output during the Covid-19 pandemic cannot be overstated. Doing so will create

The COVID-19 global pandemic has left many employees with a low morale after being furloughed, made to work from home and consequently stripped of some of the benefits their employers previously offered in the workplace. Here we discuss how UK employees feel a

Both print and digital marketing can be combined into a dynamic strategy to deliver the best ROI. Here are four reasons why you should combine printed and digital marketing.