Category: News

A global campaign called Choose Paper has launched today which advocates consumers’ rights to continue to receive paper receipts and aims to raise awareness of their practical benefits and sustainable features.

Taking a look at this issue in more detail, Rich Quelch, Global Head of Marketing at specialist packaging provider Lifestyle Packaging, explains the business benefits on offer to those investing in “green” packaging design and how to do it successfully.

According to a study published last year by CB insights, the number one reason startups fail is lack of market need for their product. Startups succeed when they have technology or a business model that solves a pain point in a scalable way.

With digital visibility so crucial these days to any business, it’s no surprise that so much money is spent globally on online marketing. But, with so many competitors trying to vie for the number one spot on Google, it is crucial that marketing spend is inv

Combining good quality customer service, (a concept we have become accustomed to), with purchasing a car, is key to sale success. Here with Lookers Mercedes, who offer a wide range of Mercedes Finance, we assess customer service in the automotive industry.

All employers – large, medium and small – face the issue of corporate wellbeing, and many businesses struggle with the issue of staff sickness. But could absenteeism be reduced if companies supplied their staff with health supplements, as suggested by nutr

Due to technological advancements in the medicinal sector, as well as various lifestyle changes, the average life expectancy is increasing in many countries across the world. Combining that notion with the rise of online retail and the decline of brick-and-mor

From a career in fashion-related finance, to discovering a role in communications, the opportunities are varied. Take a look at what’s out there, and explore some careers that you might not have thought of.

Companies have been marketing their business in weird and wonderful ways for centuries, but, in 2019, what is the best way to draw in, and retain a solid customer base through strategic marketing. For example, when you think of Nike, you think of ‘Just Do It

Leeds based brewery, North Brewing Co, have teamed up with ice cream innovators, Northern Bloc to create a brand new sour beer that pushes the boundaries of taste, flavour and colour in the beer world. North Brewing Co have been renowned for their brightly col

Staff members will become unmotivated as they are unable to fulfill their role to their potential. The results which come of training your staff to a sufficient level may appear to be inevitable. However, don’t take them for granted; they can prove particula

The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Here, we will look at exactly what it is that makes customers stay loyal to a brand.