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Brand Popularity Across the WorldPeople27th September 2019Brand Popularity Across the World

In this article, we take a look at the quirkiest brand popularity facts around the globe.

Paper receipts preferred by consumers despite environmental misconceptionsBusiness News26th September 2019Paper receipts preferred by consumers despite environmental misconceptions

A global campaign called Choose Paper has launched today which advocates consumers’ rights to continue to receive paper receipts and aims to raise awareness of their practical benefits and sustainable features.

How to cut your company’s carbon footprint through innovative packaging designBusiness Advice26th September 2019How to cut your company’s carbon footprint through innovative packaging design

Taking a look at this issue in more detail, Rich Quelch, Global Head of Marketing at specialist packaging provider Lifestyle Packaging, explains the business benefits on offer to those investing in “green” packaging design and how to do it successfully.

Every great startup has its genesis in a problemBusiness Advice26th September 2019Every great startup has its genesis in a problem

According to a study published last year by CB insights, the number one reason startups fail is lack of market need for their product. Startups succeed when they have technology or a business model that solves a pain point in a scalable way.

Industry by industry – How effectively are business sectors spending on marketing?News24th September 2019Industry by industry – How effectively are business sectors spending on marketing?

With digital visibility so crucial these days to any business, it’s no surprise that so much money is spent globally on online marketing. But, with so many competitors trying to vie for the number one spot on Google, it is crucial that marketing spend is inv

Customer Service in the Automotive IndustryBusiness Advice23rd September 2019Customer Service in the Automotive Industry

Combining good quality customer service, (a concept we have become accustomed to), with purchasing a car, is key to sale success. Here with Lookers Mercedes, who offer a wide range of Mercedes Finance, we assess customer service in the automotive industry.

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