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Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective fo

Here’s a question for you. How satisfied are your customers? If your answer is ‘very’, then that’s great. However, if your reply is something like ‘could be better’, then obviously you have work to do. Whatever your current

Navigating the world of taxes can be daunting for any business owner, especially in the retail sector. Understanding your tax obligations is crucial to ensure compliance and avoid potential penalties. This comprehensive guide aims to simplify the various tax r

As we enter a competitive retail world, the little changes often make the biggest difference. While many brands focus on capturing consumer attention as they enter the store, they often forget about the most important step of the buyer journey: the checkout p

For companies looking to improve their sustainability, focusing on packaging is essential. In the UK, approximately 100 billion pieces of plastic packaging are thrown away per year – including plenty of food and drink packaging from ready meals to vegetable

Family businesses are a huge part of the UK trade industry and recent research by IronmongeryDirect found that almost two in five (38%) tradespeople now work for a company they inherited from a relative.