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What the Changes to Google Consent Mode Mean for Digital MarketersLegal & Compliance31st January 2024What the Changes to Google Consent Mode Mean for Digital Marketers

As the European Commission establish it's Digital Markets Act, users of the so-called 'gatekeeper' organisations like Google, Amazon, Apple and Meta, must implement Consent Mode after the 6th of March 2024 or be handed severe fines.

Local Marketing Resurgence and AI’s Next Phase: Digital Marketing Expert Shares Industry Predictions for 2024Business News30th January 2024Local Marketing Resurgence and AI’s Next Phase: Digital Marketing Expert Shares Industry Predictions for 2024

The digital marketing landscape is ever-changing due to the evolving ways that consumers shop and interact with brands online; meaning marketers must have their finger on the pulse and adapt digital marketing strategies accordingly. 2023 famously saw the meteo

True State of Business Confidence and Costs Revealed for UK SMEsBusiness News29th January 2024True State of Business Confidence and Costs Revealed for UK SMEs

With high interest rates, the increasing cost of goods and a poor growth forecast, 2023 has been a challenging year for the UK’s businesses.

How UK Small Businesses Fared in Late 2023News29th January 2024How UK Small Businesses Fared in Late 2023

In the final quarter of 2023, the UK’s small business community faced significant challenges, as evidenced by the Federation of Small Businesses’ (FSB) Small Business Index (SBI) report. This period marked a reversal in the upward trend of business

Navigating Attendance Challenges: 10 Solutions For SMEs  Business Advice25th January 2024Navigating Attendance Challenges: 10 Solutions For SMEs  

Attendance management is critical to running a successful small and medium-sized enterprise (SME). Ensuring that your employees are punctual and present at work can significantly impact productivity, customer satisfaction, and overall business success.

Predictive Analytics in CRM: Leveraging Data Science for Customer Behavior PredictionBusiness Advice25th January 2024Predictive Analytics in CRM: Leveraging Data Science for Customer Behavior Prediction

In the dynamic world of modern business, Customer Relationship Management (CRM) has evolved beyond a mere tool for managing customer interactions. CRM has transformed into a key player, harnessing the power of data science and predictive analytics to not just

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