Category: News

Whilst it can seem like advertising on any kind of impactful scale is out of reach for many SMEs, the reality is that marketing is a vital part of any business looking to grow and succeed.

Running a small business is no small feat. You have to be wary of how you execute operations—it’s the only way to ensure you grow and attain success. One of the operations you must be mindful of is finances.

Employee travel expenses are business expenditures made by staff members while travelling to enable them to carry out their organisational functions and work duties.

Last year was full of phishing scams, breaches in data privacy, and crypto heists. So, putting light on this forces the cybersecurity corps to put greater effort into neutralizing these attacks this year.

Working life is not what it used to be. Staff that used to be based in one office location may now be in geographically diverse locations. Some of your staff may be located in satellite offices and some may be working remotely or in hybrid patterns. In fact, 3

In the technological industry, women are always on the back foot compared to men, and globally women share 47% of the total population of the workforce and only 26% of jobs in the tech industry. In the last few years, the ratio is further declining. 

Search Engine Optimization refers to improving website quality and directing the site to greater leads if you have an online business website. For instance, users search anything on search engines like Google; they firmly prioritize high-rank pages that lie on

Many businesses hesitate to embrace digital transformation fully, yet the benefits far outweigh any difficulties. While resistance to change can be natural and understandable, this is change that can dramatically improve your business.

In order to make your business stand out in a competitive market, you need to understand what a competitive market is.

Lead generation and sales prospecting are two core activities for most businesses, but distinguishing between them can be tricky. Understanding the differences can help bring order to your marketing and sales strategies.

The digital landscape has been growing faster than ever, and investment trends are also taking new forms. Companies, financial sectors, and other industries are adopting new ways and strategies to plot the difference among competitors.

After a dumpster fire in 2022, investors are keen to replace bad memories of the past year with some majestic moves in 2023.