Category: News

A 2024 report* highlighted a significant issue—a lack of understanding about the importance of brand management in marketing. Shockingly, almost half (46%) of workers feel that brand management is neglected in their work.

With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities fo

We are all biased, and this isn’t a good thing for marketers. As humans, we are creatures of our evolution, life history and current environment, and therefore prone to subconscious assumptions and biases. Biases that risk harming our marketing results.

Customer satisfaction has fallen to its lowest level since 2015, according to research from the Institute of Customer Service. The report also found that almost a third of customers prioritise ‘excellent service’ when purchasing goods or services, even if

This is an era of digital transformation. Cloud adoption is at the forefront of organizational strategies. The shift to cloud-based infrastructure has become imperative for businesses. They aim to use the advantages of flexibility, scalability, and accessibili

Scaling business operations can mean different things to business owners. For some entrepreneurs, that would mean building a new branch; for others, scaling could mean introducing new items in their product catalogue. And for people like yourself, that could m