Category: News

Here, we explore the importance of a consistent path to purchase and why the checkout is the most significant step for your business’ ecommerce store.

Growth marketing is a data-driven approach to marketing that focuses on achieving sustainable growth for a business.

Trends in the NFT Market and What it Means for Business in 2022 Although Non-Fungible Tokens are not a new phenomenon, they gained lots of popularity and relevance in 2021. As a result of this, everyone is raving about NFTs and how they are bound to bring tons

There are a lot of common misconceptions around business debts, and what they could mean for an owner and the business itself.

With Easter just around the corner, we’re sure to be bombarded from all angles with Easter-themed ad campaigns. With companies in every industry trying to work out a way to capitalise on the holiday, we’ve seen Easter-themed marketing campaigns promoting j

Despite an array of digital communications now available to customers when they need to contact a business, picking up the phone in the hope of speaking to an actual person remains the most popular. In fact more than 50% of customers across all ages say they t

Employers often offer a plethora of key benefits to their employees in order to keep them happy, healthy, and productive.

UI design can make your eCommerce site the digital equivalent of a high-end boutique, captivating customers with a streamlined and attractive journey to conversion. Read on to learn more about great UI design, and how to implement it on your site.

Here, Randeep Sanghera, Head of Sustainability at IONOS offers advice to SMEs to help them on their own sustainability journey, breaking down the importance of going green, and how they can achieve this through technological solutions.

Small businesses around the world are starting to understand the value of having an online presence, but many still don’t quite grasp the importance of having a blog. If you’ve seen your competitors start blogs and are wondering how one could possibly help

If you have found yourself wondering what CRM is, how it could benefit your business, this guide is here to help. Let’s take a look at some examples of the types of CRM you could use to improve the effectiveness of your current customer relations strategies.

Event planning is a complicated process; therefore, it will be tough to come up with a successful event if you are new in this industry. Many activities are involved in the process, like research, planning, coordination, and advertising through pop-out banners