Category: Technology

Data is the contemporary business world’s driving force, helping companies gain a competitive edge and increase sales and revenue. Many B2B businesses need firmographics, but if you offer SaaS, PaaS, IaaS, or another on-demand service? Then technographic dat

If you're a business owner, there’s so much on your mind: revenue, customers, and employees take up most of your time. But one crucial thing that's often overlooked is security. With new legislation such as the GDPR, data security is as important as ever, an

Data tracking is used by online businesses to advertise with precision to boost profits. By using data tracking, businesses can target adverts toward the people most likely to buy their products or services. However, Google is intending to scrap the cookies th

This handy guide explains the importance of digital transformation for SMEs. Learn how to make crucial changes in your business processes and see results.

Avidety, a company that has made a name for itself by earning the award for being the ‘Best Specialist Electricity Distribution and Refurbishment Construction Company’ in 2022 for United Kingdom.

Many businesses, including SMEs, often have a number of "cybersecurity blind spots" which can render even the best solutions money can buy powerless in the face of a serious attack.