For over 10 years, Centelli’s mission has been to empower people through intelligent technology. It has designed its ‘digital workers’ to free businesses of those tedious, repetitive tasks, so they can focus their time on the value-add tasks that require their creativity, problem-solving, and cognitive ability. With a people-first ethos, Centelli’s automation technology doesn’t exist to replace human work, but to enhance it, and it strives to be a long-term, trusted partner in its customers’ digital transformations. Named our Best Robotic Process Automation Technology Company 2025, we are excited to speak to Founder and Managing Director, Aneesh Gupta to learn more about how Centelli is transforming the daily operations of customers including Clermont Hotel Group.
The automation landscape is one that is evolving rapidly, due to the rise of agentic AI and orchestration-based automation. Being highly outcome-driven, Centelli knows how to leverage AI in practical ways so that it can achieve measurable results. The company combines Traditional Automation supported with AI enabled analysis and decision-making to bridge the gap between enterprise applications and intelligent automation, helping Centelli’s customers enhance their customer and employee experience.
“We entered this space because we believe technology should serve people, not replace them,” says Aneesh. “Automation, when done right, has the power to make work more fulfilling by removing the mundane and giving people time to think, create, and grow.”
Today, Centelli boasts a specialist team of almost 200, stretching across the UK, USA, and Asia. Within their work, they live and breathe core values of being outcome-oriented, integrity, and high quality. “We listen first, build second, and take ownership of the process till it delivers value,” explains Aneesh. “Every automation we create HAS to deliver results.”
Centelli’s flagship solution is Digital Workers, which are intelligent automations that seamlessly take up finance, HR, operations, and customer service processes such as invoice processing and reconciliations, to onboarding and ticket resolution. The digital workers deliver consistent results that grow with the customer’s business, meaning faster processes, fewer errors, happier teams – and measurable ROI from the offset.
“We pride ourselves on measurable outcomes, long-term partnerships, and solutions that make a visible difference. Our clients choose us for our ability to combine deep business insight with scalable automation that drives both efficiency and engagement.”
Notably, Centelli built and deployed a bespoke Digital Worker for Clermont Hotel Group, the hospitality group behind The Clermont and Royal Horseguards Hotel. With booking volumes rising and reservations and finance teams under pressure, manual processes such as invoice processing, reconciliations, rate audits, block updates, and daily booking checks had become time consuming and inconsistent. Centelli delivered a Digital Worker that retrieves data from Clermont’s systems, validates it, updates multiple platforms in real time, and runs critical checks across reservations and finance activities. The automation also sends success notifications and exception alerts directly to the Clermont team.
“In the last 12 months, the solution has worked for over 65,000 hours, equivalent to 35 FTE – a massive productivity boost, even before factoring in the increase in speed of a digital worker over a human” Aneesh explains. “The digital worker executes over 30 processes 24×7, freeing up staff to focus on guest experience, and higher value activity. This is a huge productivity boost for Clermont Hotel Group.” Speaking of the partnership, the Clermont leadership team comments, “Centelli has become a trusted extension of our operation. Their ability to understand our business, deliver fast, and stay close to outcomes has made every automation a success.”
Centelli sure has achieved a lot since its inception, including a roster of loyal clients that know they can expect a reliable service and value for their money. So, we are keen to know if Aneesh has any advice for other SME businesses that are looking to succeed. He shares, “Start small – but start smart. Identify one process that causes daily friction and automate it fully before scaling. Focus on ROI and user adoption, not just technology. Digital Workers and AI is new. By starting small, you will understand how best to use it in your business and then accelerate from there.”
“Build for impact, not for show.” – That principle shapes how we design every solution, always anchored in delivering measurable results for the customer. It’s also how we lead our teams, focusing on purpose, progress, and people.”
With that in mind, what does the future look like for Centelli? Aneesh reveals, “Centelli is investing aggressively in the next generation of intelligent solutions, combining automation and AI to deliver more adaptive, autonomous, and context-aware systems.”
This will involve innovating to evolve past traditional RPA to create truly agentic automations, with digital workers being able to orchestrate tasks end-to-end, make context-sensitive decisions, and self-correct. These agents will navigate complex workflows across systems, teams, and decision layers with minimal supervision.
The company is also developing CommsIQ, an AI-first solution designed to lift the load for high-volume, value-sensitive inboxes, especially when it comes to meetings and events. The technology reads and categorises every incoming email in an existing inbox; it strips sensitive personal data before analysing; it categorises and ranks messages by business value and urgency; and it sends them to the appropriate folders, as well as drafts responses. CommsIQ enables quicker responses, prioritises revenue opportunities, and prevents critical leads being lost in noisy email streams.
Additionally, Centelli has been developing HANAReady, a pre-migration automation technology that will help organisations migrate to SAP S/4HANA more confidently and safely. It automates critical preparatory steps such as data cleansing, validation, and mapping; it reduces risk by catching inconsistencies early; it accelerates readiness without interrupting ongoing operations; and it allows a smoother transition into the S/4HANA world.
“By combining these three axes, agentic automation, AI-augmented tools like CommsIQ, GroupIQ, and domain-specific frameworks like HANAready, we aim to lead the next wave of intelligent operations,” Aneesh tells us. “And behind the scenes, we have more AI innovations in the pipeline.”
It is all very exciting in the world of Centelli, and as the company continues to innovate, it is poised for further growth – with continued expansion in the UK, USA, Middle East, and Asia, specifically focusing on the industries of hospitality, retail, finance, logistics, and manufacturing. As it works to fulfil the ambitions of itself and its customers, Centelli is positioning itself not just as an automation vendor, but as a strategic AI and operations partner committed to guiding its customers into the future of work, setting them up to take the digital world in their stride and truly thrive like never before.
Website: centelli.com
