CandyPop Hire London is a London-based event hire company that specialises in creating memorable food, drink, and interactive experiences for corporate events, weddings, private celebrations, schools, community organisations, and large-scale activations. What began as a relatively focused fun-food hire business has developed over the past three years into a much broader event experience company. We heard more about this journey below from Founder Ajmol Ali below, as CandyPop Hire London earns applause in the Greater London Enterprise Awards 2026. Best Event Dessert & Treat Hire Company 2026 & Corporate Event Experience Excellence Award 2026 “We have always believed that even something as familiar as popcorn or candy floss can feel premium when it is presented properly and delivered by people who care about the details.” Today, CandyPop Hire London has made the significant evolution from simply supplying equipment to providing a fully managed experience. The company’s comprehensive suite of services encompasses premium popcorn and candy floss carts, slush machines, soft-serve ice cream, chocolate fountains, sweet carts, mini Dutch pancakes, crêpes, waffles, hot dogs, hot chocolate stations, and interactive photo booth experiences. “Clients increasingly want suppliers who can take responsibility for their part of an event from beginning to end,” Ajmol explained. “That means arriving prepared, presenting equipment beautifully, understanding the venue, communicating clearly, operating safely, and giving guests excellent service.” Indeed, guests often overlook the level of professionalism that exists behind what appears, from their perspective, to be something very simple and fun at an event. When a guest sees a beautifully presented popcorn cart and enjoys a fresh box of popcorn, that moment has been made possible by a meticulous stream of equipment checks, food hygiene procedures, insurance, transportation, venue coordination, allergen information, setup planning, and trained staff. It is the very best event suppliers, such as CandyPop Hire London, that can make all of this complexity invisible to the client. The company has invested in strengthening its pre-event communication, equipment checks, setup procedures, allergen documentation, risk assessments, and venue planning, and builds sufficient setup time into its schedule to avoid arriving immediately before service is due to begin. This preparation comes at no cost to presentation. CandyPop Hire London understands that the smallest details matter to every client and places a strong emphasis on the visual appeal of its displays. This is particularly true for corporate clients, who can request branded displays and machine panels, premium carts, digital screen brandings, and carefully styled installations to integrate the station into the event experience. Such attention to detail has earned CandyPop Hire London the Corporate Event Experience Excellence Award 2026. “There are many companies that can supply a popcorn machine, candy floss machine, or sweet cart. We want the client to receive much more than the equipment,” Ajmol stated. “We focus on the entire experience: how the equipment looks when guests first see it, how the food is presented, how our team interacts with guests, how efficiently we set up, and how confident an event organiser feels having us on site.” Beyond the visual side of the business is an equally important focus on professionalism. CandyPop Hire London carries £10 million public liability insurance, ensures that all equipment is PAT tested, supplies risk assessments and method statements upon request, maintains meticulous allergen information, and equips all event staff with relevant food hygiene training. Alongside this, it maintains DBS-checked personnel for environments where this is appropriate. This unwavering commitment to its values has helped CandyPop Hire London build more than 600 five-star Google reviews, and work on events for organisations including Google, Amazon, the NHS, BBC, Samsung, Nintendo, BlackRock, Aviva, Hard Rock, and local authorities, alongside hundreds of weddings, schools, birthdays, and private celebrations. Across these varied projects, the team has maintained the same high standards of have earned CandyPop Hire London its reputation as the Best Event Desert and Treat Hire Company 2026. “We do not believe one type of client deserves a higher standard than another,” said Ajmol. “Whether we are attending a global company’s corporate activation or a family’s birthday celebration, the standard carrying the CandyPop name should remain the same. That is probably the achievement we are most proud of.” We at SME News Magazine would like to congratulate CandyPop Hire London for its success in the Greater London Enterprise Awards 2026, and wish the entire team best of luck with another year of making every event an unforgettable experience. Contact: Ajmol Ali Company: CandyPop Events Hire Ltd T/A CandyPop Hire London Web Address: www.slushcandypop.co.uk
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