SME News Q4 2018

6 SME NEWS / Q4 2018 , Threerooms are a leading branding and design agency based inNottingham in the East Midlands. In September, Threerooms was recognised as ‘TheMidlands’ Most Innovative Agency’ in the SME News’ Business Elite Awards programme. On the back of this deserved achievement, we spoke to IanMorris, the firm’s Managing Director, to find out more about their work. Redefining the future of Brand Transformation The marketing industry has had to evolve dramatically over the last ten years in the wake of sweeping paradigm shifts across the global business landscape. Traditionalist approaches to branding and marketing no longer fulfil the full spectrum of needs for a modern business. With the rise of social media, and memetic epidemiology – the virus-like spread of ideas from person to person– the strength of a brand and the outreach to potential clients have become important weapons in an arsenal that spans across all forms of media. In today’s world, a clear vision, steady hand, and expert knowledge can make all the difference between success and failure. In this, Threerooms was created to embrace the modern, to adapt to the needs of their clients and generate novel ideas to revolutionise a company from the ground up, if needs be. In their own words, Threerooms “builds brands to enhance growth”. This is, ultimately, what they’re great at and designed to do. “For 14 years we’ve had the honour of supporting so many passionate and exciting businesses in developing their brands and marketing. The Threerooms team offer a range of creative agency services that are catered to build brands that succeed and grow. Making this happen involves all sorts of activities, from brand consultancy and brand identity right through to creating campaigns and marketing communications, videos and websites. Put simply; we’re the support team for business leaders and marketing teams who are aiming high.” Ian continues, touching on Threerooms’ approach to new clients and new projects: “Through our very own deep- learning strategy, Threerooms get to know customers quickly and deeply - it’s how we find a unique market proposition and create market-leading branding and marketing. We help many clients grow their brands and marketing in this way each year, from blue-chip internationals to independent businesses across multiple verticals. By getting to know clients and having a vested interest in their success, Threerooms ensure that all of our brands are original, authentic and unique in their market position.” “What’s different about Threerooms? We see things differently. To us, a brand is the single most compelling aspect of a business, with the potential to change perception, grow customer loyalty and generate more sales.” This dedication to client-centricity distinguishes Threerooms from an incredibly competitive industry. Where others might adopt one approach to fit all, Threerooms offers a bespoke and tailored product perfectly designed to the client’s individual needs and requests. They understand that every business and brand is different, as Ian explains more. “With many projects running at any one time, each at different stages, this approach is easier said than done. We’ve worked hard to make excellent service a reality, and it really makes all the difference. We’re always here, just a phone call, quick visit or email away from all of our clients and we encourage regular contact – it’s the only way to work closely and add real value.” “Over the past 24-months, our team have worked hard on enhancing, not just our design and branding services, 1810SM05 but also the way we work with clients; we want the experience of working with us to be inspiring, fun and rewarding.” The conversation soon moves on to trends in the industry, and how Threerooms is changing to adapt to this ever-evolving sector. “In the UK and globally, there is a growing realisation that Brands hold significant power. A good brand can build trust, inspire loyalty, increase sales and add market growth at a considerable rate, while a poor brand can be very damaging and can sink a business – and this is true at all levels, from SMEs to Corporates. The last ten years have seen a shift to a dialled back simplicity and purity - reducing the messages, imagery and brand design to its purest forms. So much of modern branding language is about building trust amongst customers. Amazingly, this is as true today as it always has been, since the days of branding cattle to show its quality and origins.” “With the wave of digital ever increasing, brands must follow our three golden rules: 1) stand out or lose out, 2) earn and build trust, 3) give customers a reason