SME News Q4 2018

SME NEWS / Q4 2018 7 Redefining the future of Brand Transformation to spend their valuable time with you. In the past, to talk about ‘brand’ was directed around a logo, today it’s about the whole customer and staff experience, a company’s overarching promise and ability to deliver on it.” As we come to the close of the interview, Ian comments on the unique benefits of being a business operating out of the UK, and how it has helped build Threerooms into the leader in brand development it is considered today. “The UK is and has always been well-known as a creative force across the world. We’re a creative nation who has a lot to offer. Threerooms are proud of our UK heritage. As a nation, we’re known for being understated and reserved, but when we’re promoting ourselves overseas, we see our origins as a strength. It’s the same for many of our clients who work internationally too, especially in services, technology and manufacturing industries.” “We feel that the UK has a strong position globally, despite the unknown effects of a new Europe. The UK is a world leader in service industries, still has a robust financial sector and cultivates many innovative businesses across a wide range of industries, including manufacturing, retail, health, beauty and technology.” In his closing comments, Ian offers some insight into the future of Threerooms as it looks to navigate Brexit and further opportunities beyond. “There is always a lot happening in our design studio. While most projects are confidential, we can share that we’re currently working on several high-profile rebranding projects for leading national and international brands in the technology and sports sectors. We’re now launching a new drinks brand, two in health and fitness and also developing an online platform set to disrupt a whole industry - pretty exciting stuff!” “Brexit is both a concern and a big unknown. Ever since Threerooms started 14 years ago, we’ve had clients in the EU, and great ones at that. Brexit could take decades to fully complete, and therefore there is no way we can predict the effects today. As it happens, we’ve just received a new brand, marketing and website contract from a company in Brussels (winning against six other companies, some of which were in the EU). It proves that there is no ill feeling but whether that will continue post-Brexit, who knows. We have a great working relationship with our European clients and hope this continues for years to come, irrespective of the political landscape.” Contact: Ian Morris Company: Threerooms Address: Strelley Hall, Nottingham, NG8 6PE, UK Phone: 0115 906 1320 Web Address: www.threerooms.com