UK Enterprise Awards 2026 / 100 Most Promising Digital Support Platform 2026 Based in Leeds, HelpMe Solutions Group Limited is an information and comparison business promoting simple and accessible decision making. The company runs a growing network of HelpMe-branded websites, with each covering a distinct area. Examples include insurance, budgeting, and home improvement, with the goal across each being to provide practical consumer guides, comparison content, planning tools, and clear explanations. We caught up with Lisa and Daniel Gill for more on these digital information platforms and online decision support tools. Helping people to make better decisions before they buy, book, plan, or commit to something, HelpMe Solutions Group supports everyday consumers who want straightforward information without all of the jargon. This includes homeowners planning renovations, families looking for holidays, people comparing insurance options, those trying to manage their budgets, and individuals researching other such options online. As it works towards making the overwhelming amount of information online more practical, useful, and accessible every day, HelpMe Solutions Group is guided by the values of trust, clarity, usefulness, and accessibility. Lisa explained: “These values drive everything we do. They impact the way we design our sites, write our guides, build comparison content, create calculators, and develop planning tools.” The aim through these consumer comparison websites is to build digital information platforms that people come back to because they are genuinely valuable. This means focusing on where consumer behaviour is heading, not just where it is today. For instance, people want their information faster than ever, but delivered in a way that is simple and helps them to act decisively. Because this is only set to continue, HelpMe Solutions Group is building its unique digital platforms across an increasingly diverse range of areas. Daniel told us: “We look for areas where people are actively searching for guidance, but are often met with confusing, overly technical, or fragmented information, instead of generic content. This allows us to create content that is clearer, more useful, and aligned to real user intent.” Of course, clarity is just the beginning, and with consumers becoming increasingly conscious of cost and bagging a bargain, HelpMe Solutions Group’s use of comparison content, budgeting tools, and planning guides is increasingly essential. All of this aligns the HelpMe brand with UK consumers, who are no strangers to turning to the internet for assistance in everything from planning holidays to managing bills, comparing insurance quotes, or looking at ideas to improve their home. And yet, this is certainly not something that is unique to the UK, meaning that the HelpMe model scales very well outside the country as well. After all, who would not want clear information, useful comparisons, and practical tools signposting them to the best products and services? This level of demand is why HelpMe Solutions Group is currently growing, and it is looking for people who are practical, adaptable, and can think clearly from the perspective of the user to build out the team. Lisa commented: “Creativity is important as well but it has to be commercially based. What’s the point of creating something that looks impressive but doesn’t help the customer? It’s just wallpaper. Digital wallpaper.” Outside of its team, HelpMe Solutions Group is also aiming to expand the HelpMe network, deepen the content on each website, and develop more practical support tools to help users make confident decisions. Daniel added: “We want to build websites that help consumers, provide value to partners, and create a sustainable business with potential for strong growth in the future, by focusing on content that is clear, useful, and commercially sound.” Ultimately, in a world where consumers are bombarded with online content, comparison sites, adverts, and opinions, Help Me Solutions Group Limited is offering a more practical route through the noise. By building a unified network of HelpMe brands, each with a specific goal, but all operating according to the same principle of making decisions easier, reducing confusion, and helping users transition from research to action with confidence, the company stands as a connected brand built around clear guidance and useful tools. In closing, Lisa and Daniel reflected on their recognition in our UK Enterprise Awards 2026: “While we’re proud to have won this award, we see it as an early milestone and not the finish line. The business is still growing; the network is expanding and there is a lot more to come. Our focus now is to grow HelpMe into a trusted UK digital resource group providing long-term value to users, partners, and the wider market.” More on these consumer comparison websites and practical consumer guides can be found at the web address linked below. Contact: Lisa and Daniel Gill Company: HelpMe Solutions Group Limited Web Address: https://helpme-solutionsgroup-ltd.co.uk/
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