UK Enterprise Awards 2026 / 114 Best Independent Fresh Fruit & Vegetable Market Wholesaler 2026 – London New Covent Garden Market in London is the UK’s largest wholesale fruit, vegetable, and flower market. Of the 200 companies that occupy its 57-acre site, AA Produce Ltd is the highlight, supplying an extensive range of fresh fruits and vegetables to the likes of restaurants, pubs, delicatessens, catering companies, care homes, schools, and colleges across London. We caught up with AA Produce’s own Kamal Kalimuthu for more on this award-winning wholesaler following its recognition in this programme. Six days a week across London and the surrounding areas, AA Produce is out bright and early making deliveries. These deliveries span the freshest fruit and vegetables the capital has to offer, as well as a choice selection of herbs, edible flowers, prepared produce, microgreens, juices and purees, not to mention oils and spices, frozen, dairy and dried goods. Catering consumables such as disposable cutlery, tableware, tinfoil and cling film are also supplied. A key part of AA Produce's offering comes from its close relationships with fellow businesses based at New Covent Garden Market. By sourcing a significant proportion of its products from trusted specialist traders within the market, the company is able to provide customers with an exceptionally broad range of high-quality produce through a single supplier. This collaborative approach not only strengthens the market community but also introduces many customers—particularly those who have never purchased through New Covent Garden Market before—to the outstanding quality, variety and expertise available there. As AA Produce continues to grow, bringing new customers into the market ecosystem remains an important part of its vision. Such a wide range of products sees the team here able to more than meet customers' requirements. Yet, more than just quality products, the team also offers outstanding customer service, drawing on decades of shared experience in the diverse world of food to go the extra mile. Whether responding promptly to customer requests, sourcing specialist ingredients, supplying only the finest produce or ensuring deliveries arrive safely and on time, AA Produce prides itself on delivering a dependable service. Because keeping overheads as low as possible is a priority for most businesses, Kamal told us how AA Produce is committed to supplying its goods at the most competitive prices possible, without sacrificing the high standards of quality or service that customers have come to expect. This commitment even extends to offering flexible payment terms to suit customers' financial circumstances. Moreover, since it was formed during 2020 in the midst of a global pandemic, it is no surprise that AA Produce has always upheld the strictest standards concerning hygiene and food safety. As a result, it is a SALSA-accredited business, with this certification demonstrating its ability to meet and exceed the legal requirements and industry best practices where safety and care are paramount. To ensure these standards remain consistently high throughout the year, the company's produce changes with the seasons. Rather than offering fruit and vegetables that are out of season and lacking in flavour, AA Produce focuses on sourcing produce at its natural best. Thanks to this seasonal approach, every item across its colourful and versatile range— from broccoli and Brussels sprouts to strawberries, apples and much more—is packed with freshness, flavour and nutritional value. To help customers and chefs make the most of seasonal ingredients, the company has recently introduced both a menu planner and a seasonal produce section to its website. These guides showcase the best produce available each month. July, for example, celebrates Wimbledon and the British strawberry season, alongside an abundance of raspberries, cherries, courgettes, beans and peas, providing inspiration for a host of delicious seasonal dishes. For more on the exceptional fresh produce and premium foodservice products that AA Produce Ltd delivers across London and the Home Counties, visit the company's website, where a comprehensive catalogue of its extensive range can be found. "AA Produce. AA Quality. AA Service. All at competitive prices." Contact: Kamal Kalimuthu Company: AA Produce Ltd Website: https://aaproduce.co.uk/
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