UK Enterprise Awards 2026 / 116 Most Innovative Leadership Programme 2026 Since 2007, Good2Great in Bridgnorth has been encouraging businesses to aim high and achieve more: delivering coaching, training, and consultancy services to help companies, leaders, and teams thrive. The support it offers spans three key areas: business growth, start-ups, and towns. For more on this, we heard the insights of Johnny Themans, Good2Great’s director, following his company’s win in this programme. Nearly 20 years spent as a driving force for local economic prosperity through business success has seen Good2Great nurture thriving companies and thriving places. Setting it apart is its combination of customised, strategic analysis systems and professional business advice, meaning every business it works with receives ongoing development across personal knowledge and skills, leading to meaningful and transformative results. Good2Great’s numbers reflect this development, and it has worked with more than 1,000 established businesses over the last 19 years, from companies with a turnover £50K to companies with a turnover of £50M. It has achieved an average profit growth of 120% across these businesses, creating upwards of 4,000 new jobs. Regarding its work with start-ups, Good2Great has formed more than 1,500 new businesses and supported in excess of 2,500 entrepreneurs. Good2Great have partnered with 7 local authorities to deliver this service, which has also seen over 2,000 start-up jobs created. Its third and final area of focus has seen the company work across 18 local towns, achieving impressive milestones including reducing vacancy rates (from 14% to 3%), supporting high street businesses, reaching 20M people a year via media and social channels and instilling ‘pride in place’ and increasing local prosperity. Behind every one of these figures are Good2Great’s core values: be curious, do the right thing, and get results. Johnny commented: “These values shape everything we do, from building longterm relationships with clients to ensuring we deliver consistently high standards of service.” He added: “We believe progress comes through continuous improvement – every day does not have to bring a huge change, but even small steps forwards create progress over time.” The Good2Great team is vital in bringing these values to life across all the services the company offers, and the experience its coaches have in starting and running their own businesses provides the practical knowledge and lived experience these clients need to guide them through the challenges they face. Supporting this practical insight are proven systems and approaches Good2Great has used to drive favourable outcomes for almost 20 years, leading to sustainable growth and lasting success for the client businesses it partners with. Exploring the tailored solutions Good2Great delivers at every stage of a client’s journey, Good2Great constantly adds value. Whether a person is just starting out, leads a large team, or is somewhere in the middle, initiatives including Growth Club and High Street Boost can offer invaluable support for growing and high-street businesses. When it comes to leadership specifically, for which Good2Great has been recognised with this award, the company’s provision includes the Entrepreneurial Leaders programme that uses the unique power of entrepreneurial leadership to bring about transformational change to both individuals and organisations. “Through our focus on entrepreneurial leadership, we help businesses combine entrepreneurial thinking with strong leadership principles”, Johnny explained. “The world needs more entrepreneurial leaders – people who can adapt to change, demonstrate strong leadership, create a clear vision, bring people together around that vision, and turn ideas into meaningful results.” And this is exactly why Good2Great champions this approach. Complementing its entrepreneurial leadership is a series of people development programmes, which help organisations to develop their leaders, managers, and teams, all with a focus on performance. The importance of a business investing sufficiently in its people cannot be overstated, so many owners and leaders fall into the trap ‘getting busy’ and forgetting their ‘people development’ responsibilities, only to realise the impact of their decision down the line. It is only when recruitment becomes more difficult, retention has fallen, and productivity is down that many leaders decide to take action. By this time, fixing these problems is expensive and takes up a lot of time. This is why Good2Great helps business owners and leaders at all stages of their business, to make modest and efficient decisions to ensure that teams, managers, and leaders, achieve continuously high levels of stability and productivity. Finally, reflecting on Good2Great’s next steps as its 20th anniversary approaches, Johnny told us: “By supporting businesses to grow, adapt, and succeed, we aim to play our part in creating more prosperous communities and a stronger business landscape for the future.” We wish the company all the best as it continues to offer these innovative leadership programmes and business growth support in the West Midlands and beyond, celebrating its accomplishments with the title of Most Innovative Leadership Programme 2026. Contact: Johnny Themans Company: G2G Business Services Ltd T/A Good2Great Web Address: https://good-2-great.co.uk/
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