Combining advanced health and performance diagnostics with professional coaching to help individuals understand their health, identify areas where they could improve, and take meaningful action towards their goals, i-Thrive’s work centres around the pathways of thriving in life, work, and sport. Specifically, it covers diagnostic services in five categories: Dexa Body Composition and Bone Density scans, cardio-metabolic health assessments, metabolic blood testing, sports performance testing, and coaching services. Taking a closer look at these areas, i-Thrive’s thriving in life is for clients who want to take a proactive approach to their long-term health. Many of its clients are experiencing metabolic drift – gradual changes in the likes of energy levels and fitness as a result of the pressures of daily life, often leading to increased fat, declined fitness, and worse metabolic health – and some are navigating the significant transitions associated with midlife, like menopause. By blending advanced assessments and personalised coaching, i-Thrive helps these individuals to understand where they are now and create a roadmap towards improving their metabolic health, ageing healthier, and living a longer and more active life. Similarly, the team also work with business leaders, executives, and professionals looking to enhance their effectiveness, resilience, and sustainable performance in demanding corporate environments. Here, they combine executive coaching and behavioural science with objective health and performance insights, helping professionals to make decisions that support their work performance both in the immediate and longer term. Last but not least, i-Thrive works with athletes looking to know more about their physiology and performance. They unlock this knowledge through advanced testing and coaching, helping individuals to optimise endurance, recovery, and performance, whether they are training for their first event or competing at an elite level. In the assessments and tests delivered across these three areas, clients can expect to have everything from their bone density to their VO2 max analysed, as well as access to the i-Thrive Model of Thriving: a unique mix of advanced diagnostics, clinical expertise, behavioural science, and professional coaching. Guiding the company in delivering this model is its vision of empowering a life of longevity and performance and philosophy of measuring what matters and coaching to change lives. Mark Zirbser, Co-Founder & Coaching Director explained: “The model provides a practical structure for helping individuals understand how daily habits influence both immediate performance and longer-term health outcomes. It also enables us to integrate information from multiple assessments into a coherent and personalised roadmap for change.” This puts i-Thrive in a league of its own, as its use of gold-standard assessments and multiple data sources (including wearable devices and blood testing) sees it go far beyond health apps and other online platforms, many of which rely heavily on population averages and generic recommendations as opposed to something tailored and actually beneficial. Whilst the technology and assessments delivered across these assessments are key, i-Thrive recognises that it is so much more than equipment or data. It likes to think of its innovation in health and wellbeing as being more about shaping how people understand themselves and take positive action than anything else, with its blend of evidence-based practice, preventative health, and helping people thrive across every stage of their lives being more than enough innovation for co-founders Jodi Crawford and Mark Zirbser. “At its heart, i-Thrive exists because we believe people deserve more than simply living longer. They deserve the opportunity to live healthier, stronger, and more fulfilling lives.” Winning a UK Enterprise Award for innovation in health and wellbeing is a tremendous honour for the team behind i-Thrive Well-Being Ltd, as it celebrates success in their ultimate aim of becoming recognised leaders in translating health data into meaningful action that improves both quality of life and long-term wellbeing. More on how i-Thrive’s services are shaping the future of health across work, sport, and life can be found at the web address linked below. Contact: Mark Zirbser Company: i-Thrive Well-Being Ltd Web Address: https://i-thrive.uk/ It seems harder than ever to thrive in today’s world, and many people go through life simply surviving, without reaching the heights they could. i-Thrive Well-Being Ltd looks to change that, offering advanced health, longevity, and performance assessments to clients across Surrey, Hampshire, West Sussex, and Berkshire. i-Thrive exists to help people move beyond this sense of survival and truly thrive across life, work, and sport. Below, we take a look at how. Leaders in Health & Wellbeing Innovation 2026 – Surrey
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