Fullscreen Menu - Background

Subscribe to SME News Search for an article Our amazing team

Ground Floor, Suites B-D, The Maltsters,
1-2 Wetmore Road, Burton upon Trent
Staffordshire, DE14 1LS

Background
Posted 28th April 2022

On the Road: How to Get Your Brand’s Advertising Seen By Motorists

They say that you never get a second chance to make a first impression — and that’s especially true if your business is longing to catch the eye of motorists. Naturally, when someone is driving, they might spot outdoor advertising — but, for safety reasons, won’t be able to look at it for too long. […]

Mouse Scroll AnimationScroll to keep reading
Fixed Badge - Right
on the road: how to get your brand’s advertising seen by motorists.


On the Road: How to Get Your Brand’s Advertising Seen By Motorists

They say that you never get a second chance to make a first impression — and that’s especially true if your business is longing to catch the eye of motorists. Naturally, when someone is driving, they might spot outdoor advertising — but, for safety reasons, won’t be able to look at it for too long.

That gives you only a short window (a metaphorical one, that is) to draw lasting notice from someone holding the steering wheel of their vehicle. So, what could you do to cut through the noise of drivers’ surroundings but not in a dangerous way?

Consider your own location’s signage

You should prioritize this if you run a company from its own dedicated premises rather than your own house. As Entrepreneur points out: “Your outdoor sign is often the first thing a potential customer sees”, and so “should be sufficiently bright and conspicuous to attract attention (without being garish)”.

If you can’t quite figure out what the winning formula is for an on-site sign that prompts the right kind of attention, try driving around the general area where your business is based — and note which corporate signs on display you feel most drawn towards.

Emblazon your company’s own vehicles with advertising, too

If your business operates its own fleet of vehicles, such as to make deliveries or provide services requiring members of your team to visit clients in person, it would be shrewd for you to check that your brand’s name, logo, and phone number are all clearly visible on these vehicles.

Corporate vehicles that regularly journey to various places will inevitably, from time to time, have to stop at traffic lights or get caught in a traffic jam. Such occurrences could give drivers of nearby vehicles enough time to have a close look at the promotional messages shown across your fleet.

Would billboards fit the, ahem, bill? Here’s why they potentially could

StartupBizHub calls billboard advertising the most popular type of outdoor advertising — and this probably won’t come as a huge surprise to you, given just how large billboard ads (often) are.

For example, one of the UK’s respected providers of roadside advertising, Clear Channel, offers space on both 48-sheet and 96-sheet billboards across the country. In major cities like London, Manchester, Birmingham, and Glasgow, digital billboards are also available, helping advertisers to post contextually relevant messaging.

Though it’s common for witty lines to be included on billboards, if you would like to follow a similar strategy, you should be careful to keep your own lines short. This ensures that they can be easily digested and so remain in the mind for longer.

Park the bus? Maybe you should just advertise on it instead

Buses can essentially act as moving billboards — meaning that, as a press release published by PR Newswire indicates, ads you place on the outside of buses can reach commuters and other on-the-go consumers. You might even find opportunities to occupy advertising space on bus stops, which many drivers could easily see even if they don’t drive buses.

Categories: News


You might also like...
The Beginner’s SEO Guide to Small BusinessBusiness Advice28th October 2020The Beginner’s SEO Guide to Small Business

Are you busy creating a website for your business, but have yet to see much traffic coming in? This may be because your search engine optimization is not as good as it should be.

How SMEs Can Successfully Navigate And Survive a RecessionFinance18th July 2023How SMEs Can Successfully Navigate And Survive a Recession

Small businesses are the backbone of the economy, but they take the biggest hits during a recession. Often these businesses lack the level of financial backing to survive a downturn.

SME News Media Pack

Every quarter we offer a new issue of SME News which is published on our website, shared to our social media following and circulated to in excess of 78,000 individuals from various sectors across the UK SME marketplace.

  • TickExpand your reach.
  • TickGrow your enterprise.
  • TickSecure new clients.
View Media Pack
Media Pack - Bottom Slant Gradient
we are sme.
Arrow