As a business owner you want to create a brand that is recognizable, impressive and portrays your company’s identity in the best way possible. To help you achieve this, you can among others use photographic brand identity as your strategy. Consistent visual elements in your business photographs are going to convey your brand’s personality, values and message in the best way possible. Let’s have a look at how and why you should use photographic brand identity for your business.
The role of photography in branding
When it comes to branding, photography is an important and powerful tool to underline your business brand. Visual content is often the first impression that consumers have of your company and because of that, it will have a direct effect on their choices. Therefore you should definitely pay attention and care about the photos that are linked to your business.
But not only the appearance of digital photos on your website or social media but especially also those that are printed on posters for big advertisements or in prospects. To check how your photos look when printed out, you can use the Photobox Google Play app.
How you create a strong photographic brand identity
First: Consistency is key. Therefore you should emphasise the need for it in your photographic branding. If you need some kind of inspiration, you can look up successful brands and their marketing campaigns. When you study them, you will quickly find similarities. They are unique in style, colour or other aspects. You often do not need to see the logo of the company to know which company that photo comes from.
In order to create a strong photographic brand identity, you therefore need to define your brand first. The attributes of your brand, the values and target group need to be known to you. The photography that you create afterwards should reflect on those aspects of your business. You can of course freely decide which is most important to you to underline your brand identity.
Next step is to develop a style guide. A brand style guide will help you and your employees to keep creating photographs in line with the brand identity. Therefore, the style guide should include guidelines regarding the colour schemes, composition, lightning, and subject matter. Also, any other relevant information can be noted down in the style guide. The style guide afterwards can also inform your digital branding strategy and help you with your social media appearance.
Benefits of a strong photographic brand identity
When you develop a strong photographic brand identity and use it consistently, it will create some benefits for you. It can for example help you to tell the story of your business through photography and therefore connect more easily with potential customers.
Another benefit is that strong photos will help you humanise your brand and make it more relatable for your customers. You can achieve this for example by portraying your employees. A good photographic branding will organically grow with your brand and adapt to changes.
