Are you busy creating a website for your business, but have yet to see much traffic coming in? This may be because your search engine optimization is not as good as it should be.
SEO is used to get onto the front page of popular search engines, like Google. This can make you a lot easier to find online. There are tons and tons of websites out there, so you want to be certain that your website doesn’t get buried underneath all of them.
This is the beginner’s guide to SEO for small businesses. Be sure to read it if you are struggling to attract attention to your website and are unsure of what changes need to be made.
How to Get Noticed by Google
SEO is crucial to getting noticed by Google. If you want to be recommended to people browsing the internet, then practicing good SEO every time you write or create content is going to be important.
If you are unsure of how to do this yourself, you may want to consider using eCommerce SEO services. There are professionals out there who are dedicated to understanding SEO best practices and know all of the latest SEO trends. They can help you get noticed by all of the big search engines.
However, you will also want to do a few other things. Improving your page loading times, using outbound links, having a pleasantly designed website, and only producing quality content is important. When Google notices that a website is poorly optimized, it will not rank it as highly.
When you work on improving your website, though, Google will take notice. Another way to get its attention is to use keywords. Keywords are an important part of SEO, but how can you use them effectively? Checking your analytics often can give you some insight into what you need to change.
How to Use Keywords
You will want to sprinkle keywords throughout blog posts, landing pages, and articles on your website. When search engines see that a page is using a lot of keywords related to something a user has asked, they will direct the user there.
You will always want to have your main keyword in the first few sentences of your content. If that does not flow nicely, then be sure to at least have it in the very first paragraph. Then, make sure you continue using that keyword and related words throughout the rest of your text.
However, you mustn’t use too many keywords. Jamming your article full of them might make Google see your website as spam, so be sure to use each keyword in moderation – you do not want to use them much more than twice.
How to Build an SEO Strategy
Building an SEO strategy that works for you and your business is important. Implementing it properly means more visitors to your website – and more conversions. If you want to DIY SEO, then there are a few things to consider.
You will want to ensure that keyword research is implemented in all of your content from here on out. If you have content online that you wrote before you knew about keywords, you will want to go back and add some in. Doing so can be very beneficial to you and it does not take a super long amount of time.
When building your strategy, make keyword research the focus. That way, you know that you are always going to be promoting SEO within your work.
Other Ways to Build SEO
Increase Shareability
SEO can also be increased through other means. If more people are sharing your website and your content, then search engines will be more likely to recommend it to people.
You will then want to focus on increasing your shareability. How interesting and informative is your content? Do you think people are sharing it? If you are unsure, you can use an analytics tool to check.
To increase shareability, you will want to make engaging content. Work on getting your audience more involved in your posts. You can do this by posting your content and links to your site on social media, making engaging and entertaining videos, or creating content that is designed for one particular audience.
When your content is being shared a lot, search engines will see that and recommend your website more often.
Include Relevant Links
When you include links to other, quality websites, your SEO will increase. This is because your search engine will see that you are sourcing information properly, making it more likely to offer your content as an answer to someone’s question.
Make a List of Topics
When creating a blog for your business’s website, be sure that you research what topics are popular. You will want to make a list of topics that relate to your brand and use the keywords from those topics effectively.
Different topics are popular at different times. For example, upcoming holidays can affect what is popular and relevant in a search engine. If you want to keep your content up to date, knowing how to link popular topics and keywords to your business is going to be useful.
Check Out the Competition
How are your competitors ranking in the search engines? Are you higher or lower than them? This can be helpful to see. For instance, if you are lower than them, what are they doing differently than you?
See how they are using keywords and backlinks to their advantage. Since you will be in a similar industry to your competition, you will be able to use them as an example.
If they are lower than you, then you might want to check their site to see what you should avoid doing on your own.
Conclusion
Search engine optimization is how search engines determine where you should be ranked on their lists. The higher that your small business’s website is, the more likely that you are to be noticed by your intended audience.
If your business’s webpage is not getting many views, then you will want to do everything you can to increase traffic. SEO is important, but you may also benefit from adding quality images or sprucing up your older content.
