Networking is the art of establishing a mutually beneficial relationship with other executives. Research shows that it is an effective strategy for attracting the best hires. In addition, having a solid network is one of the keys to business success.
However, networking with others does not come easy, especially if you don’t know where to find prospects. For this reason, we’ve put together a list of the different places senior decision-makers are networking effectively.
1. Online
Being visible online opens doors to various opportunities. Social media can be an effective tool for this. You can use it to create connections for business and communicate and establish rapport with clients and business prospects.
Establishing relationships and building credibility is crucial for senior decision-makers. It can be as simple as replying to comments on your social network and acknowledging feedback. Since the interaction is more personal, it allows you to humanise your brand and build authentic relationships within your community. Nowadays, everyone seems to be active on a social network, so connecting with others is easy, especially if you reach out to them using personal accounts. You can also tap into social media tools to help with networking. For instance, Twitter, you can use Twitter Advanced Search to connect with people within your industry.
When networking through Twitter, begin by identifying your prospects, such as coaches, fellow senior decision-makers, thought leaders, business owners, etc. After this, use the words stated on their bios, tweets and hashtags. Enter these words in the search field, and you can join the conversation.
2. Social Events
One of the best places to network is at social events. Once you meet a potential contact at these events, take advantage of the situation and connect with the person. However, connecting to strangers may not be easy, especially if you are not someone sociable. Thankfully, there are ways you can network at social events without feeling awkward.
The best approach is to share what you can offer the person you are talking to instead of how you can benefit from them. Don’t hesitate to share information. For instance, you can open the conversation by discussing the latest trends in your industry and demonstrating your expertise in these aspects. Another thing you can do is to look for someone you knew at the event and see if that person can introduce you to some prospects. It’s one of the best ways to grow your network of connections.
Once you have started a conversation with a prospect, pay close attention. Even simple gestures will count. Make a positive impression by listening intently to what the other person is trying to say. Don’t be afraid to ask questions, but make sure they are relevant to the topic. Listen to what they are trying to tell you and respond accordingly.
3. Worldwide Conference Events
Senior leaders should make time for conference events despite their busy schedules if they want to build their network. Attending conferences and events is a big deal for senior decision-makers as it’s the best way to connect with new people and learn the latest about their industry.
Conferences are not only about speeches and talks. They are also about building a community. Business conferences are aimed at people who have the same interests. For instance, IBTM World in Barcelona is a gathering of people in the events and meetings industry. IBTM is a high quality corporate buyer industry event for people to network, share ideas, and connect with relevant professionals.
Aside from listening to talks from industry experts, attending business conferences can help you become a better decision-maker. Being part of a community that understands your business and shares the same products and services is a great way to gather valuable input to help you make the best decision for your business. You will hear about things in your industry that might be new to you and can be a big help in your decision-making process.
4. Job Fairs
Job fairs are not only a chance to look for career opportunities, but it’s also a fantastic avenue to grow your network. It allows you to speak with employees and employers in your industry. Even if you are not looking for a job or hiring employees, it’s still a great way to expand your professional network.
When networking at job fairs, make sure you bring some business and hand them out to your business prospects and other professionals who may be able to help you connect with people in your industry. Before coming to the event, get your pitch ready. It refers to how you introduce yourself, including a few lines about your products or services. It should be under half a minute. Practice ahead since you could run into your prospects at an unexpected place or time.
The key to networking is showing that you are genuinely interested in people. People can sense if you are not true to your intentions. Even if you don’t necessarily agree with the other party, you should treat everyone fairly and show you are genuinely interested. These people may help you reach out to companies that can be a big help to your business.
5. Classes and Learning Events
Attending professional development classes and learning events is another way to expand your network. Aside from helping you develop your professional career, these classes allow you to meet people in the same fields as yours.
Most of these learning events are focused on a particular topic or skill, so you can be sure that the people you meet there are in the same industry as you. You can watch presentations or participate in interactive learning, which is an ideal opportunity to network with people.
Make sure you participate in any activity since this is how you can interact with others who may be able to refer you to potential prospects. Join in discussions, as it’s one way to build a connection with people in your class. These classes are a good investment because aside from learning, you also get a chance to expand your professional network.
